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Third Floor Dalton House Dane Road Sale M33 7AJ

119702/ADV/26Refused
Advertisement consent

Proposal

Advertisement consent sought for 1 no. fascia.

Received
13 August 2026
Decided
30 September 2026 · Refusal
Public comments
0 · last counted 4 October 2026
Approximate location: the centre of the postcode, not the exact property.
  1. Received13 Aug
  2. Validated13 Aug
  3. Consult.4 Sep
  4. Target
  5. Decided30 Sep

Decided in 48 days

This is a planning application for signage at Third Floor Dalton House Dane Road Sale M33 7AJ. Trafford has handled 4,898 applications of this type and approves 88% of them, typically deciding them in 61 days. This one was decided in 48 days, 13 days quicker than Trafford's median. There are no previous applications recorded at this address. We hold 627 applications in total for the M33 postcode area.

Application Details

Reference
119702/ADV/26
Address
Third Floor Dalton House Dane Road Sale M33 7AJ
Postcode
M33 7AJ
Local Authority
Trafford
Decision Status
Rejected
Current Status
Decided

Applicant & Agent

Planning Application Dates

Date Received
3 August 2026
Date Decided
30 September 2026
Date Validated
13 August 2026
Date Submitted
13 August 2026
Consultation End
4 September 2026

Planning Decision

Decision
Refusal

Why it was refused

  1. The proposed advertisement, by reason of its siting, scale and design would appear overly dominant, visually obtrusive and incongruous within the context of the application site and the surrounding area. As such the advertisement would have a detrimental impact upon the character and appearance of the street scene and the surrounding area and harmful to the visual amenity of the area. The proposal therefore fails to comply with Policy JP-P1 of Places for Everyone, the Council's adopted Supplementary Planning Guidance 14: Advertisements and the National Planning Policy Framework.

From the council's decision notice.

Publicity

Appeal

Additional Information

Documents
7
Coordinates
53.430847, -2.318810
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Trafford

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Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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