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1011 Chester Road Stretford Manchester M32 8LF

118168/ADV/26Advertisement ConsentRefused

Refused on 16 March 2026

Council decision: RefusalDelegated (officer decision)1 reason for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Advertisement consent sought for 2no double sided banner signs and 3no double sided poster boards.

Received
19 January 2026
Decision level
Delegated (officer decision)
Public comments
1
Ward
Longford
Agent
Adcock Associates
  1. Received19 Jan
  2. Validated19 Jan
  3. Consult.16 Feb
  4. Target16 Mar
  5. Decided16 Mar

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at 1011 Chester Road Stretford Manchester M32 8LF. Trafford has handled 85 applications of this type. This one was decided in 56 days. The site is in 2 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 59 applications across Longford. We hold 228 applications in total for the M32 postcode area.

59% of advertising applications at Trafford Metropolitan Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The proposed advertisements, by reason of their siting, scale and design would appear as incongruous and visually intrusive additions to the site, causing visual clitter within the street scene. In this regard the proposed advertisements would have a detrimental impact on the character and visual amenity of the street scene and the surrounding area. The proposal would therefore be contrary to Policy JP-P1 of the Places for Everyone, the Council's SPG14 document and the provisions of the National Planning Policy Framework.

From the council's decision notice.

Application details

Postcode
M32 8LF
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
19 January 2026
Consultation expiry
16 February 2026
Consultation start
26 January 2026
Consultation end
16 February 2026
Last date for comments
16 February 2026
Target decision date
16 March 2026

Applicant and agent

Agent
Adcock Associates
Agent address
Elta House Birmingham Road Stratford Upon Avon CV37 0AQ

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14617216
Documents
9
Constraints
8

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (21)

flood storage areas, conservation areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Trafford

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