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Pavement Outside 49 Old Bethnal Green Road, London E2

PA/26/00594/NCAdvertisement ConsentRefused

Refused on 22 May 2026

Delegated (officer decision)1 reason for refusal

Proposal

Proposed removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit Two digital 75-inch LCD display screens, one on each side of the Street Hub unit.

Received
30 March 2026
Decision level
Delegated (officer decision)
Ward
Bethnal Green West
  1. Received30 Mar
  2. Validated30 Mar
  3. Consult.5 May
  4. Target25 May
  5. Decided22 May

Decided in 53 days (council typically 56)

About this application

This is an advertising consent application at Pavement Outside 49 Old Bethnal Green Road, London E2. Tower Hamlets has handled 263 applications of this type. This one was decided in 53 days, 3 days quicker than Tower Hamlets's typical decision time. The site is in 2 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 109 applications across Bethnal Green West.

85% of advertising applications at London Borough of Tower Hamlets were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. - The proposed two illuminated digital 75-inch LCD display screens by way of their appearance, design and positioning would cause harm to both the setting, character and appearance of the the Old Bethnal Green Road Conservation Area. The harm would not be outweighed by public benefits of the proposal. This is contrary to policies D3, D4, D8 and HC1 of the London Plan (2021), policies S.DH1, D.DH2, S.DH3, D.DH10 of the Local Plan (2020) and Sections 12 and 16 of the NPPF (2024).

From the council's decision notice.

Application details

Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
30 March 2026
Consultation expiry
5 May 2026
Consultation end
5 May 2026
Neighbour consultation start
13 April 2026
Target decision date
25 May 2026

Applicant and agent

Agent
Dalcour Maclaren
Agent address
The Barn, Bignell Park Barns, Chesterton, Miss, OX26 1TD

Planning decision

Statutory period
56 days

Additional information

Comments
0
Documents
12

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (24)

flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    30 Mar

    Proposal for the removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit

    RefusedFull Planning PermissionFiled alongsidePA/26/00593/NC
  2. 2026
    30 Mar

    Proposed removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit Two…

    This applicationRefusedAdvertisement consentPA/26/00594/NC

Source: Tower Hamlets

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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