Skip to content

Bus Shelter, Pavement Outside 237 Mile End Road, Bethnal Green, London, E1 4AA

PA/26/00471/NCAdvertisement ConsentRefused

Refused on 27 May 2026

Council decision: RefuseDelegated (officer decision)1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

The installation and display of a double sided illuminated sequential LCD display capable of showing static and subtle animated content

Received
1 April 2026
Decision level
Delegated (officer decision)
Ward
Bethnal Green East
Agent
JCDecaux UK Ltd
  1. Received1 Apr
  2. Validated1 Apr
  3. Consult.5 May
  4. Target27 May
  5. Decided27 May

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at Bus Shelter, Pavement Outside 237 Mile End Road, Bethnal Green, London, E1 4AA. Tower Hamlets has handled 263 applications of this type. This one was decided in 56 days. The site is in the Carlton Square conservation area, with 3 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 144 applications across Bethnal Green East. We hold 2,489 applications in total for the E1 postcode area.

85% of advertising applications at London Borough of Tower Hamlets were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. - The proposal would introduce a double sided illuminated digital advertisement display, including the ability to display animated content, at a location where no advertisement currently exists, within the Carlton Square Conservation Area. By reason of its location, illumination, visual solidity and capacity for motion, the display would form a prominent and attention-drawing feature within identified long views along Mile End Road, interrupting the currently open and coherent townscape and detracting from the character and appearance of the conservation area. The proposal would therefore fail to preserve the character and appearance of the Carlton Square Conservation Area and is contrary to Policies S.DH3 and D.DH10 of the Tower Hamlets Local Plan (2020) and Policy HC1 of the London Plan (2021). As such, the proposal is unacceptable in terms of amenity, contrary to Regulation 3 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

From the council's decision notice.

Application details

Postcode
E1 4AA
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
1 April 2026
Consultation expiry
5 May 2026
Consultation end
5 May 2026
Neighbour consultation start
13 April 2026
Target decision date
27 May 2026

Applicant and agent

Agent
JCDecaux UK Ltd
Agent address
991 GREAT WEST ROAD, BRENTFORD, TW8 9DN

Planning decision

Statutory period
56 days

Additional information

Comments
0
Documents
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Carlton Square
  • Article 4 direction: Stepney Green 3
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Tower Hamlets

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

Track this application

Get email alerts when there is a planning decision or status change.

Get email alerts near E1

New planning applications delivered to your inbox daily.

Around this site

Discuss this application on r/PlanningPermissionUK

For applicants and trades

What's been approved on your street?

See what the council approved and refused near this address for the project you have in mind, and the rules that apply here.

Get The Signal Report