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Unit E, 12 Hertsmere Road, London, E14 4AE

PA/26/00163/NCAdvertisement ConsentRefused

Refused on 9 April 2026

Delegated (officer decision)1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Proposed x1 internally illuminated bracket mounted signage

Received
12 February 2026
Decision level
Delegated (officer decision)
Ward
Canary Wharf
Agent
Watts Planning
  1. Received12 Feb
  2. Validated12 Feb
  3. Consult.
  4. Target9 Apr
  5. Decided9 Apr

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at Unit E, 12 Hertsmere Road, London, E14 4AE. Tower Hamlets has handled 263 applications of this type. This one was decided in 56 days. The site is in the West India Dock conservation area, with 1 listed building nearby. There have been 3 other applications at this address. In the past year there have been 172 applications across Canary Wharf. We hold 1,276 applications in total for the E14 postcode area.

85% of advertising applications at London Borough of Tower Hamlets were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. - The proposed sign, by reason of its scale, height, and prominence, would detract from the architectural features on the host building and create visual clutter in the streetscape, resulting in harm to the architectural and historic significance of the Grade I Listed Building and West India Dock conservation area, contrary to Policies D4 and HC1 of the London Plan (2021), policies S.DH1, D.DH2, S.DH3, and D.DH10 of the Tower Hamlets Local Plan (2020), and the West India Dock Conservation Area Character Appraisal and Management Guidelines (2009).

From the council's decision notice.

Application details

Postcode
E14 4AE
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
12 February 2026
Target decision date
9 April 2026

Applicant and agent

Agent
Watts Planning
Agent address
13 Craggwood Road, Horsforth, Leeds, LS18 4RW

Planning decision

Statutory period
56 days

Additional information

Comments
0
Documents
9

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Conservation area: West India Dock
  • Listed building: Warehouses and General Offices at Western End of North QuayOn or next to this site
  • Article 4 direction: Canary Wharf
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Tower Hamlets

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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