Wichelstowe Development Area Mill Lane Swindon
Approved on 14 May 2026
Council decision: Granted Permission5 conditions
Proposal
Marketing signs and static flags located within Middle and West Wichel, including Wharf Road /Wichel Way Roundabout, Wichel Way, and the Foxham Way/Blackhorse Way Junction. The signs are different sizes - One directional 4m x 2m totem sign on Wichel Way; one marketing gateway sign 4m x 3m on Foxham Way/Blackhorse Way Junction, three open space totem signs 0.6m x 1.1m, and one 2.5m x 9.2m marketing sign at Wharf Road /Wichel Way Roundabout. Four sets of four static flag poles and marketing flags.
- Received
- 26 March 2026
- Council
- Swindon Borough Council
- Ward
- Wroughton And Wichelstowe
- ReceivedReceived26 Mar
- ValidatedValidated26 Mar
- Consult.Consultation22 Apr
- TargetTarget Date17 May
- DecidedDecided14 May
Decided in 49 days (council typically 49)
About this application
This is an advertising consent application at Wichelstowe Development Area Mill Lane Swindon. Swindon has handled 81 applications of this type. This one was decided in 49 days. There have been 2 other applications at this address. In the past year there have been 41 applications across Wroughton And Wichelstowe.
100% of advertising applications at Swindon Borough Council were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Application type
- Advertisement Consent
- Scale / size
- Small
- Parish
- Wroughton
Planning application dates
- Date validated
- 26 March 2026
- Consultation expiry
- 22 April 2026
- Consultation start
- 30 March 2026
- Consultation end
- 22 April 2026
- Last date for comments
- 22 April 2026
- Target decision date
- 17 May 2026
Applicant and agent
- Applicant
- Private applicant
Planning decision
- Case officer
- Adam Hinchcliff-Walz
- Statutory period
- 52 days
Publicity
- Site notice start
- 31 March 2026
- Site notice end
- 21 April 2026
Additional information
- Planning Portal ID
- PP-14788177
- Documents
- 8
- Constraints
- 4
Site constraints
Designations that overlap or adjoin the site outline.
- Flood zone 1: Low probability (rivers and sea)
Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.
Also checked, none recorded (22)
flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
3 other applications at this property, newest first.
- 20262 Nov
Discharge of Condition (22) Archaeological Investigation from previous application S/13/1524
PendingDischarge of conditionsS/COND/26/1347 - 202511 Nov
A non-material amendment from previous application S/RES/23/1577
ApprovedNon-material amendmentS/AMEND/25/1481 - 202431 Jan
Discharge of Condition 15 (Foul Drainage) Condition 16 (Surface Water Drainage) from previous approval…
Conditions Partially DischargedDischarge of conditionsS/COND/24/0121
Source: Swindon
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Around this site
Nearby applications
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- Parcel 8B West Boulevard Middle Wichel District Centre Wichelstowe SwindonS/COND/24/0378 · ConditionsApproved0.2 mi
- Parcel 7DC & 9DC Middle Wichel District Centre Wichelstowe SwindonS/AMEND/25/0180 · AmendmentApproved0.2 mi
- 2 Westleaze Mill Lane Swindon SN1 7NUS/LBC/25/1538 · HeritageApproved0.2 mi
For applicants and trades
Contractors near this project
- ECN Electrical ContractorsElectrician0.5 mi
- Beech ElectricalElectrician0.6 mi
- Alate Consulting LtdElectrician0.9 mi
- A E C Electrical Services LtdElectrician0.9 mi
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