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44 The Parade Swindon SN1 1BA

S/25/1254Full Planning ApplicationRefused
Full

Refused on 11 February 2026

Council decision: Permission RefusedPlanning committee1 reason for refusal

Site boundary (council red line)

Proposal

Change of use from retail Class E to Sui Generis adult gaming centre use.

Received
3 October 2025
Decision level
Planning committee
Ward
Central
Agent
RR Planning Ltd
  1. Received3 Oct
  2. Validated17 Oct
  3. Consult.10 Nov
  4. Target8 Dec
  5. Decided11 Feb

Decided in 117 days (council typically 49)

About this application

This is a full planning application for a change of use at 44 The Parade Swindon SN1 1BA. Swindon has handled 1,789 applications of this type. This one was decided in 131 days, 12 weeks longer than Swindon's typical decision time. The site is in 1 listed building nearby. There are no previous applications recorded at this address. In the past year there have been 39 applications across Central. We hold 543 applications in total for the SN1 postcode area.

93% of full applications at Swindon Borough Council were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. An adult gaming centre would fail to provide appropriately active frontages at ground floor level in a principal space/street at the heart of the Swindon Town Centre retail core where the main focus is expected to be shopping activity. This would detract from the attractiveness and functionality of the area as the main focus for shopping activity, contrary to Policy CAAP13 of the Swindon Central Area Action Plan 2009 Development Plan Document.

From the council's decision notice.

Application details

Postcode
SN1 1BA
Application type
Full Planning Application
Scale / size
Small
Parish
Central Swindon South

Planning application dates

Date validated
17 October 2025
Consultation expiry
10 November 2025
Consultation start
20 October 2025
Consultation end
10 November 2025
Neighbour consultation start
3 February 2026
Neighbour consultation end
10 November 2025
Last date for comments
10 November 2025
Target decision date
8 December 2025
Committee meeting
10 February 2026

Applicant and agent

Agent
RR Planning Ltd
Agent address
RR Planning Ltd 82A Otley Road Headingley Leeds LS6 4BA

Planning decision

Statutory period
52 days

Additional information

Planning Portal ID
PP-14376751
Documents
21
Constraints
3

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Brownfield land register: 46 Bridge Street, SwindonRegister site at or near this address · +1 more
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (21)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Swindon

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