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Land off Chell Heath Road, Chell Heath, Stoke-on-Trent

70942/ADAdvertisement ConsentApproved

Approved on 16 August 2024

Council decision: Grant with ConditionsDelegated (officer decision)

Approximate location: the centre of the postcode, not the exact property.

Proposal

2 x non-illuminated totem signs, 1 x illuminated totem sign, 3 x no illuminated wall mounted signs and 4 x exterior signs

Received
19 April 2024
Decision level
Delegated (officer decision)
Ward
Bradeley & Chell Heath
  1. Received19 Apr
  2. Validated18 Jul
  3. Consult.9 Aug
  4. Target
  5. Decided16 Aug

Decided in 29 days (council typically 70)

About this application

This is an advertising consent application at Land off Chell Heath Road, Chell Heath, Stoke-on-Trent. Stoke on Trent has handled 316 applications of this type. This one was decided in 119 days, 7 weeks longer than Stoke on Trent's typical decision time. The site is in the Caldon Canal conservation area. There are no previous applications recorded at this address. In the past year there have been 7 applications across Bradeley & Chell Heath.

87% of advertising applications at Stoke-on-Trent City Council were approved. Across all application types, the council typically decides in about 10 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
18 July 2024
Consultation expiry
9 August 2024
Consultation start
19 July 2024
Consultation end
9 August 2024
Neighbour consultation end
9 August 2024
Last date for comments
12 September 2024
Application expires
12 September 2024

Applicant and agent

Agent
Pozzoni
Agent address
Woodville House, 2 Woodville Road, Altrincham, WA14 2FH

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
9 August 2024
Site notice end
9 August 2024

Additional information

Documents
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Caldon Canal
  • Article 4 direction: Caldon Canal Conservation Area
  • Heritage at Risk Register: Caldon Canal, Stoke-on-Trent
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Stoke on Trent

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