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Unit 1 Century Retail Park, New Century Street, Hanley, Stoke-On-Trent, ST1 5QQ

63614/ADAdvertisement ConsentPending Decision

Proposal

4 Illuminated fascia signs, 1 non-illuminated sign and 2 totem pole signs

Received
12 February 2019
Decided
8 April 2019 · Grant with Conditions
Decision level
Delegated (officer decision)
Ward
Etruria & Hanley
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received12 Feb
  2. Validated27 Feb
  3. Consult.25 Mar
  4. Target
  5. Decided8 Apr

Decided in 40 days (council typically 70)

10 weeks typical decision time in Stoke on Trent87% of advertising applications approved

This is an advertising consent application at Unit 1 Century Retail Park,, New Century Street, Hanley, Stoke-On-Trent, ST1 5QQ. Stoke on Trent has handled 316 applications of this type and approves 94% of them, typically deciding them in 60 days. This one was decided in 55 days, 5 days quicker than Stoke on Trent's median. There has been 1 other application at this address. In the past year there have been 48 applications across Etruria & Hanley. We hold 1,353 applications in total for the ST1 postcode area.

Application Details

Reference
63614/AD
Address
Unit 1 Century Retail Park,, New Century Street, Hanley, Stoke-On-Trent, ST1 5QQ
Postcode
ST1 5QQ
Local Authority
Stoke on Trent
Application Type
Advertisement Consent
Scale / Size
Small
Decision Status
Conditions
Current Status
Decided
Ward
Etruria & Hanley

Applicant & Agent

Agent
RRDS Ltd
Agent Address
Studio 1, 1st Floor, The Ffwrwm, High Street, Caerleon, Newport, NP18 1AG

Planning Application Dates

Date Received
12 February 2019
Consultation Expiry
25 March 2019
Date Decided
8 April 2019
Date Validated
27 February 2019
Date Submitted
12 February 2019
Consultation Start
4 March 2019
Consultation End
25 March 2019
Neighbour Consultation End
25 March 2019
Last Date for Comments
24 April 2019
Application Expires
24 April 2019

Planning Decision

Decision
Grant with Conditions
Decided By
Delegated
Statutory Period
56 days

Publicity

Advertisement Expiry
25 March 2019
Site Notice End
25 March 2019

Appeal

Additional Information

Documents
14
Coordinates
53.026100, -2.185954
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Stoke on Trent

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Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (24)

flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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