The Lord Shrewsbury, New Road, Alton, Staffordshire, ST10 4AF
Approved on 30 August 2016
Council decision: Advertisement Consent - ApprovedDelegated (officer decision)
Proposal
Advertisement consent for one permanent hoarding sign
- Received
- 20 June 2016
- Decision level
- Delegated (officer decision)
- Ward
- ALTON
- ReceivedReceived20 Jun
- ValidatedValidated20 Jun
- Consult.Consultation3 Aug
- TargetTarget Date15 Aug
- DecidedDecided30 Aug
Decided in 71 days (council typically 70)
About this application
This is an advertising consent application at THE LORD SHREWSBURY, NEW ROAD, ALTON, STAFFORDSHIRE, ST10 4AF. Staffordshire Moorlands has handled 124 applications of this type. This one was decided in 71 days. The site is in the Alton and Farley conservation area, with 12 listed buildings nearby. There have been 6 other applications at this address. We hold 2,065 applications in total for the ST10 postcode area.
83% of advertising applications at Staffordshire Moorlands District Council were approved. Across all application types, the council typically decides in about 10 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- ST10 4AF
- Application type
- Advertisement Consent
- Scale / size
- Small
- Parish
- 16 Villa Road, Cheddleton, Leek, Staffordshire, ST13 7EA
Planning application dates
- Date validated
- 20 June 2016
- Consultation expiry
- 3 August 2016
- Consultation start
- 13 July 2016
- Consultation end
- 3 August 2016
- Target decision date
- 15 August 2016
- Permission expires
- 30 August 2019
Applicant and agent
- Agent address
- Georgian House, 24, Lichfield, Staffordshire, WS13 6PT
Planning decision
- Statutory period
- 56 days
Additional information
- Documents
- 11
Site constraints
Designations at the address point. Ones next to the site may also apply.
- Conservation area: Alton and Farley
- Flood zone 1: Low probability (rivers and sea)
Possibly incomplete for this council: Article 4 directions and tree preservation orders.
Also checked, none recorded (20)
flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
6 other applications at this property, newest first.
- 20168 Mar
Discharge of conditions 3 & 4 (SMD/2015/0591
Discharge of Conditions - ApprovedDischarge of conditionsDOC/2016/0023 - 201516 Sep
Construction of a single storey detached building to accommodate Bio-mass boiler/wood store/drying room…
ApprovedFull - MINORSMD/2015/0591 - 201518 Feb
Advertisement consent for one permanent hoarding signage describing the on-site facilities offered by…
RefusedAdvertisement consentSMD/2015/0094 - 20148 Jan
Discharge of conditions (12/01302/FUL
ApprovedDischarge of conditionsDOC/2014/0003 - 201330 Dec
Discharge of conditions (12/01302/FUL
ApprovedDischarge of conditionsDOC/2014/0001 - 201330 Oct
Variation of conditions 13/14/15 of application 12/01302/FUL
ApprovedVariation of conditions (s73)SMD/2013/0902
Source: Staffordshire Moorlands
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Around this site
Nearby applications
- Area adjacent The Lord Shrewsbury , New Road , Alton , Staffordshire , ST10 4AFSMD/2021/0723 · FullApproved0.0 mi
- Primitive Methodist Church , New Road , Alton , Staffordshire , ST10 4AFDOC/2025/0052 · ConditionsApproved0.0 mi
- THE LORD SHREWSBURY, NEW ROAD, ALTON, STAFFORDSHIRE, ST10 4AFDOC/2014/0003 · ConditionsApproved0.0 mi
- THE LORD SHREWSBURY, NEW ROAD, ALTON, STAFFORDSHIRE, ST10 4AFDOC/2014/0001 · ConditionsApproved0.0 mi
- THE LORD SHREWSBURY, NEW ROAD, ALTON, STAFFORDSHIRE, ST10 4AFSMD/2015/0591 · FullApproved0.0 mi
For applicants and trades
Contractors near this project
- FWD Electric LimitedElectrician0.1 mi
- Churnet Valley Joinery LtdWindow & Door Installer0.1 mi
- Staffordshire Glass Supplies LtdWindow & Door Installer1.1 mi
- Sj Bateman building and renovationWindow & Door Installer1.7 mi
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