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Admiral Cascade House 267 - 269 Duchess Parade High Street West Bromwich B70 7LX

DC/26/6987AApplication to Display AdvertsAwaiting decision
Advertisement consent
Site boundary (council red line)

Proposal

Proposed 1 No. internally-illuminated fascia sign and 2 No. vinyl graphic signs.

Received
11 February 2026
Decision due
14 April 2026
Decision level
Delegated (officer decision)
Ward
West Bromwich Central
  1. Received11 Feb
  2. Validated17 Feb
  3. Consult.
  4. Target14 Apr
  5. Decided

Have your say

Comment on the council's siteDocuments (7)

About this application

This is an advertising consent application at Admiral Cascade House 267 - 269 Duchess Parade High Street West Bromwich B70 7LX. Sandwell has handled 189 applications of this type. It has been with the council since 11 February 2026 and is still awaiting a decision. The site is in 1 listed building nearby. There has been 1 other application at this address. In the past year there have been 41 applications across West Bromwich Central. We hold 691 applications in total for the B70 postcode area.

96% of advertising applications at Sandwell Metropolitan Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
B70 7LX
Application type
Application to Display Adverts
Scale / size
Small

Planning application dates

Date validated
17 February 2026

Applicant and agent

Agent
Iceni Projects
Agent address
14 - 18 Hill Street Edinburgh EH2 3JZ

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14549158
Comments
0
Documents
7
Constraints
10

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Brownfield land register: Star and Garter, 252 Duchess Parade, West BromwichRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (23)

flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    11 Feb

    Proposed 1 No. internally-illuminated fascia sign and 2 No. vinyl graphic signs.

    This applicationPendingAdvertisement consentDC/26/6987A
  2. 2026
    11 Feb

    Proposed alterations to the existing shopfront.

    PendingFull ApplicationFiled alongsideDC/26/71443

Source: Sandwell

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