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McDonald's 152 Holyhead Road Birmingham B21 0AP

DC/20/6681AApplication to Display AdvertsApproved
Advertisement consent

Approved on 9 April 2020

Council decision: Grant Advertisement ConsentDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Proposed 4 no. digital freestanding signs and 1 no. 15" digital booth screen.

Received
19 February 2020
Decision level
Delegated (officer decision)
Ward
West Bromwich Central
Agent
Planware Limited
  1. Received19 Feb
  2. Validated19 Feb
  3. Consult.
  4. Target15 Apr
  5. Decided9 Apr

Decided in 50 days (council typically 56)

About this application

This is an advertising consent application at McDonald's 152 Holyhead Road Birmingham B21 0AP. Sandwell has handled 189 applications of this type. This one was decided in 50 days, 6 days quicker than Sandwell's typical decision time. There are no previous applications recorded at this address. In the past year there have been 40 applications across West Bromwich Central. We hold 382 applications in total for the B21 postcode area.

96% of advertising applications at Sandwell Metropolitan Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
B21 0AP
Application type
Application to Display Adverts
Scale / size
Small

Planning application dates

Date validated
19 February 2020
Target decision date
15 April 2020
Permission expires
9 April 2025

Applicant and agent

Agent
Planware Limited
Architect profile
PLANWARE LIMITED
Agent address
The Granary First Floor 37 Walnut Tree Lane Sudbury Suffolk CO10 1BD

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-08518967
Comments
0
Documents
8
Constraints
6

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (24)

flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

11 other applications at this property, newest first.

  1. 2017
    24 Jan

    Proposed 4 No. new fascia signs to roof.

    ApprovedAdvertisement consentDC/17/6434A
  2. 2017
    24 Jan

    Proposed extensions to side and rear to include elevation alterations, reconfiguration of car park and drive…

    ApprovedFull ApplicationDC/17/60224
  3. 2017
    24 Jan

    Proposed 4 No. new fascia signs to roof and 4 No. new totem signs.

    WithdrawnAdvertisement consentDC/17/6433A
  4. 2017
    24 Jan

    Installation of new 'folded roof', comprising of new aluminium cladding to roof.

    ApprovedFull ApplicationDC/17/60227
  5. 2017
    6 Jan

    Proposed uplift of existing pole from 7m to 12m with the addition of new internally illuminated 24 hour sign.

    ApprovedAdvertisement consentDC/17/6428A
  6. 2017
    6 Jan

    Installation of 7 No. signs to accommodate the new drive thru layout, 5 No. freestanding signs and 1 No…

    ApprovedAdvertisement consentDC/17/6427A

Source: Sandwell

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