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151 Rolfe Street Smethwick B66 2AU

DC/19/6658AApplication to Display AdvertsApproved
Advertisement consent

Approved on 11 December 2019

Council decision: Grant Conditional Advertisement ConsentDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Proposed replacement of existing 48 sheet advert to support digital poster.

Received
21 October 2019
Decision level
Delegated (officer decision)
Ward
Soho & Victoria
  1. Received21 Oct
  2. Validated21 Oct
  3. Consult.
  4. Target16 Dec
  5. Decided11 Dec

Decided in 51 days (council typically 56)

About this application

This is an advertising consent application at 151 Rolfe Street Smethwick B66 2AU. Sandwell has handled 189 applications of this type. This one was decided in 51 days, 5 days quicker than Sandwell's typical decision time. The site is in the Smethwick Summit Galton Valley conservation area. There have been 2 other applications at this address. In the past year there have been 24 applications across Soho & Victoria. We hold 775 applications in total for the B66 postcode area.

96% of advertising applications at Sandwell Metropolitan Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
B66 2AU
Application type
Application to Display Adverts
Scale / size
Small

Planning application dates

Date validated
21 October 2019
Target decision date
16 December 2019
Permission expires
11 December 2024

Applicant and agent

Agent
Lichfields
Agent address
14 Regent's Wharf All Saints Street London N19RL

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-08211084
Comments
0
Documents
9
Constraints
13

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Smethwick Summit Galton Valley
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (23)

flood storage areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Sandwell

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