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Clearchannel Advertisement Hoarding 4031 At 82 Rolfe Street Smethwick

DC/19/6640AApplication to Display AdvertsApproved
Advertisement consent

Approved on 17 September 2019

Council decision: Grant Conditional Advertisement ConsentDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Proposed replacement of an existing 48-sheet advertisement display with an illuminated 48-sheet digital advertisement display.

Received
1 August 2019
Decision level
Delegated (officer decision)
Ward
Soho & Victoria
  1. Received1 Aug
  2. Validated1 Aug
  3. Consult.2 Sep
  4. Target26 Sep
  5. Decided17 Sep

Decided in 47 days (council typically 56)

About this application

This is an advertising consent application at Clearchannel Advertisement Hoarding 4031 At 82 Rolfe Street Smethwick. Sandwell has handled 189 applications of this type. This one was decided in 47 days, 9 days quicker than Sandwell's typical decision time. The site is in the Smethwick Summit Galton Valley conservation area. There are no previous applications recorded at this address. In the past year there have been 24 applications across Soho & Victoria.

96% of advertising applications at Sandwell Metropolitan Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Application type
Application to Display Adverts
Scale / size
Small

Planning application dates

Date validated
1 August 2019
Consultation expiry
2 September 2019
Consultation end
2 September 2019
Target decision date
26 September 2019
Permission expires
17 September 2024

Applicant and agent

Agent
Lichfields
Agent address
14 Regent's Wharf All Saints Street London N19RL

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-07966088
Comments
0
Documents
8
Constraints
6

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Smethwick Summit Galton Valley
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (23)

flood storage areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Sandwell

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