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10A High Street Wath-upon-Dearne 9999

RB2026/0715AdvertisingRefused
Advertisement consent

Refused on 13 July 2026

Delegated (officer decision)2 reasons for refusal

Proposal

Display of illuminated signage

Received
20 May 2026
Decision level
Delegated (officer decision)
Ward
Wath Ward
  1. Received20 May
  2. Validated20 May
  3. Consult.25 Jun
  4. Target
  5. Decided13 Jul

Decided in 54 days (council typically 49)

About this application

This is an advertising consent application at 10A High Street Wath-upon-Dearne 9999. Rotherham has handled 81 applications of this type. This one was decided in 54 days, 5 days longer than Rotherham's typical decision time. The site is in the Wath-upon-Dearne conservation area. There are no previous applications recorded at this address. In the past year there have been 54 applications across Wath Ward.

89% of advertising applications at Rotherham Metropolitan Borough Council were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The Council considers that by virtue of siting and luminance, the illuminated sign has resulted in a detrimental impact to the amenity of neighbouring residential occupiers through light pollution. As such, the signage is contrary to Local Plan Policies SP55 ‘Design Principles’ and SP60 ‘Advertisements’, as well as the National Planning Policy Framework.
  2. The Council considers that by virtue of design and internal illumination, the illuminated sign is considered an incongruous feature which has resulted in a detrimental impact to the setting of the conservation area and the character of the surrounding street scene. As such, the signage is contrary to Local Plan Policies SP41 ‘Conservation Areas’, SP55 ‘Design Principles’ and SP60 ‘Advertisements’, as well as the National Planning Policy Framework.

From the council's decision notice.

Application details

Application type
Advertising
Scale / size
Small
District
North

Planning application dates

Date validated
20 May 2026
Consultation expiry
25 June 2026
Consultation start
21 May 2026
Consultation end
25 June 2026
Application expires
15 July 2026

Applicant and agent

Agent address
47 Chapelfield Road Thorpe Hesley Rotherham S61 2TP

Planning decision

Case officer
Joshua Lee
Statutory period
56 days

Publicity

Last advertised
4 June 2026

Appeal

Appeal result
No

Additional information

Documents
4

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Wath-upon-Dearne
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Rotherham

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