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A470 (Northbound) Abercynon CF45 4YX

25/0079/ADVAdvertisement ConsentRefused

Refused on 21 May 2025

Council decision: RefuseDelegated (officer decision)1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Erection of 1x D6 Small Format and 1x D-Poster Advertisement Displays

Received
21 January 2025
Decision level
Delegated (officer decision)
Ward
Abercynon
  1. Received21 Jan
  2. Validated27 Jan
  3. Consult.26 Feb
  4. Target23 May
  5. Decided21 May

Decided in 114 days (council typically 56)

About this application

This is an advertising consent application at A470 (Northbound) Abercynon CF45 4YX. Rhondda has handled 210 applications of this type. This one was decided in 120 days, 9 weeks longer than Rhondda's typical decision time. There are no previous applications recorded at this address. In the past year there have been 13 applications across Abercynon. We hold 597 applications in total for the CF45 postcode area.

94% of advertising applications at Rhondda Cynon Taf County Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed LED sign, which would be located to the east of the A470 trunk road, would introduce a distraction risk to the travelling public using the trunk road at a location where a prominent level of driver concentration is required due to high numbers of merging traffic to the trunk road. Due to the sole purpose of attracting driver attention, the sign would cause significant distraction at this location, due to the elevated level of driver concentration required when a vehicle enters the highway. The sign would therefore be detrimental to highway safety in the vicinity of the site and the application is contrary to Policy AW5 of the Rhondda Cynon Taf Local Development Plan.

From the council's decision notice.

Application details

Postcode
CF45 4YX
Application type
Advertisement Consent
Scale / size
Medium

Planning application dates

Date validated
27 January 2025
Consultation start
20 February 2025
Last date for comments
26 February 2025
Target decision date
23 May 2025

Applicant and agent

Agent
Carter Jonas
Agent address
One Chapel Place London W1G 0BG United Kingdom

Planning decision

Statutory period
116 days

Additional information

Documents
15
Constraints
4

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Source: Rhondda

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