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PL/26/0046

Advertising application at 121-122 BROAD STREET, READING, RG1 2BD, Reading. View planning documents, track the decision and get email alerts on updates.

Enriching application data
2/3
Council recordsAppealsFlood risk
Pending Decision
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Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign, alongside associated alterations to the shopfront

PL/26/0046

Medium
Advertising

121-122 BROAD STREET, READING, RG1 2BD

Submitted16 Jan
Validated
Consultation
Target
Decided
8 weeks typical decision time in Reading87% of advertising applications approved

This is an advertising consent application at 121-122 BROAD STREET, READING, RG1 2BD. Reading has handled 25 applications of this type and approves 87% of them, typically deciding them in 67 days. It was submitted on 16 January 2026 and is still awaiting a decision. The site is in 5 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 93 applications across Abbey Ward. We hold 420 applications in total for the RG1 postcode area.

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Application Details

Reference
PL/26/0046
Address
121-122 BROAD STREET, READING, RG1 2BD
Postcode
RG1 2BD
Local Authority
Reading
Application Type
Advertising
Scale / Size
Medium
Decision Status
Undecided

Applicant & Agent

Planning Application Dates

Consultation Expiry
19 February 2026
Date Submitted
16 January 2026

Planning Decision

Publicity

Appeal

Additional Information

Coordinates
51.455240, -0.971217

Source: Reading