University of Reading Whiteknights Campus, Shinfield Road, Reading, RG6 6DJ

PL/25/1580Consent to display an advertisementApproved

Advertisement consent

Approved on 9 January 2026

Council decision: Approve with ConditionsDelegated (officer decision)3 conditions

Approximate location: the centre of the postcode, not the exact property.

Proposal

Proposed installation of three digital signs

Received: 4 November 2025
Decision level: Delegated (officer decision)
Council: Reading Borough Council
Ward: Redlands Ward

ReceivedReceived4 Nov
ValidatedValidated4 Nov
Consult.Consultation18 Dec
TargetTarget Date18 Dec
DecidedDecided9 Jan

Decided in 66 days (council typically 56)

About this application

This is an advertising consent application at University of Reading Whiteknights Campus, Shinfield Road, Reading, RG6 6DJ. Reading has handled 25 applications of this type. This one was decided in 66 days, 10 days longer than Reading's typical decision time. There are no previous applications recorded at this address. In the past year there have been 79 applications across Redlands Ward. We hold 695 applications in total for the RG6 postcode area.

81% of advertising applications at Reading Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode: RG6 6DJ
Application type: Consent to display an advertisement
Scale / size: Medium

Planning application dates

Date validated: 4 November 2025
Consultation expiry: 18 December 2025
Consultation end: 18 December 2025
Target decision date: 18 December 2025
Application expires: 9 January 2026

Planning decision

Statutory period: 66 days

Additional information

Planning Portal ID: PP-14446552
Documents: 8

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Source: Reading

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