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36 Eldon Road, Reading, RG1 4DL

PL/25/1380Consent to display an advertisementAwaiting decision
Advertisement consent
Approximate location: the centre of the postcode, not the exact property.

Proposal

Removal of existing signage lettering on exposed elevation to be replaced with 2 x fascia signs and replacement of freestanding sign with updated colour scheme.

Received
30 September 2025
Decision due
4 December 2025
Decision level
Delegated (officer decision)
Ward
Redlands Ward
  1. Received30 Sep
  2. Validated30 Sep
  3. Consult.4 Dec
  4. Target4 Dec
  5. Decided

Have your say

Comments close on 4 December.

View on the council's site

About this application

This is an advertising consent application at 36 ELDON ROAD, READING, RG1 4DL. Reading has handled 25 applications of this type. It has been with the council since 30 September 2025 and is still awaiting a decision. The site is in the Eldon Square conservation area, with 14 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 80 applications across Redlands Ward. We hold 481 applications in total for the RG1 postcode area.

81% of advertising applications at Reading Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
RG1 4DL
Application type
Consent to display an advertisement
Scale / size
Medium

Planning application dates

Date validated
30 September 2025
Consultation expiry
4 December 2025
Consultation end
4 December 2025
Application expires
19 December 2025

Planning decision

Statutory period
80 days

Additional information

Planning Portal ID
PP-14358999
Documents
9

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (20)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Reading

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Before the decision

You may need a heritage statement. Heritage & archaeology consultants near this site

A listed building is on or next to this site.

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Nearest first, within 25 miles of the site. Every firm is listed free.

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