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Pavement o/s Norcot Service Station, 856 Oxford Road, Reading, RG30 1EL

PL/25/1353Full planning permissionRefused
Full

Refused on 19 November 2025

Council decision: RefuseDelegated (officer decision)2 reasons for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

The proposed installation of 1no. BT Street Hub and removal of associated existing BT payphone(s).

Received
24 September 2025
Decision level
Delegated (officer decision)
Ward
Battle Ward
  1. Received24 Sep
  2. Validated24 Sep
  3. Consult.6 Nov
  4. Target6 Nov
  5. Decided19 Nov

Decided in 56 days (council typically 56)

About this application

This is a full planning application at Pavement o/s Norcot Service Station, 856 Oxford Road, Reading , RG30 1EL. Reading has handled 449 applications of this type. This one was decided in 56 days. There are no previous applications recorded at this address. In the past year there have been 27 applications across Battle Ward. We hold 270 applications in total for the RG30 postcode area.

89% of full applications at Reading Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed BT Street Hub advertisement display screens by reason of their excessive size, garish appearance and prominent siting would appear as an unattractive and obtrusive feature which would have a visual dominance in the street scene, harmful to the visual amenity of the area. The proposal would exacerbate an undesirable proliferation of visual clutter at this location. The proposal is contrary to Policy OU3, Policy OU4, Policy CC7 and Policy CC8 of the Reading Local Plan 2019.
  2. The proposed BT Street Hub advertisement display screens sited on the public footpath adjacent to a busy classified A road outside a petrol filling station on the A329 Oxford Road, adjacent to a roundabout interchange serving Wigmore Lane and Norcot Road, a service road, a signal-controlled pedestrian crossing and 3 zebra crossings would distract drivers in a location where there is conflicting vehicle movement and high flows of traffic. The positioning, orientation and illumination would result in harm to public safety and would be in conflict with Policy TR3, Policy OU3 and Policy OU4 of the Reading Borough Local Plan 2019 and Policies DM12 (Access, Traffic and Highway-Related Matters) and DM22 (Advertisements) of the Sites and Detailed Policies Document 2012 (altered 2015) and Paragraphs 067 and 068 of the National Planning Policy Guidance (NPPG).

From the council's decision notice.

Application details

Postcode
RG30 1EL
Application type
Full planning permission
Scale / size
Small

Planning application dates

Date validated
24 September 2025
Consultation expiry
6 November 2025
Consultation end
6 November 2025
Target decision date
6 November 2025
Application expires
19 November 2025

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14134089
Documents
17

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 2: Medium probability (rivers and sea)Part of the site
  • Brownfield land register: 784-794 Oxford Road, ReadingRegister site at or near this address

Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (21)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Reading

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