Atlantic House, Imperial Way, Reading
Approved on 14 August 2025
Council decision: Approve with ConditionsDelegated (officer decision)
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
ERECTION OF 7M HIGH FLAGPOLE
- Received
- 24 June 2025
- Decision level
- Delegated (officer decision)
- Council
- Reading Borough Council
- Ward
- Whitley Ward
- ReceivedReceived24 Jun
- ValidatedValidated25 Jun
- Consult.Consultation17 Jul
- TargetTarget Date17 Jul
- DecidedDecided14 Aug
Decided in 50 days (council typically 56)
About this application
This is a full planning application at ATLANTIC HOUSE, IMPERIAL WAY, READING. Reading has handled 449 applications of this type. This one was decided in 51 days, 5 days quicker than Reading's typical decision time. There are no previous applications recorded at this address. In the past year there have been 40 applications across Whitley Ward. We hold 771 applications in total for the RG2 postcode area.
89% of full applications at Reading Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).
Based on decided applications received in the last 3 years.See what's approved near your address
Application details
- Postcode
- RG2 0RA
- Application type
- Full planning permission
- Scale / size
- Small
Planning application dates
- Date validated
- 25 June 2025
- Consultation expiry
- 17 July 2025
- Consultation end
- 17 July 2025
- Target decision date
- 17 July 2025
- Application expires
- 20 August 2025
Planning decision
- Statutory period
- 56 days
Additional information
- Planning Portal ID
- PP-14123775
- Documents
- 7
Site constraints
Designations that overlap or adjoin the site outline.
- Flood zone 1: Low probability (rivers and sea)
Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.
Possibly incomplete for this council: tree preservation orders.
Also checked, none recorded (22)
flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Source: Reading
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Around this site
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For applicants and trades
Contractors near this project
Find contractors for new builds near this site- Butler & Sons Electrical ContractorsElectrician0.4 mi
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- Paul Endean Home Improvements LtdWindow & Door Installer0.6 mi
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