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Multiplex Cinema Forum Way Cramlington Northumberland NE23 6UT

26/02406/ADERefused
Advertisement consent

Refused on 16 September 2026

Council decision: Application Refused2 reasons for refusal

Proposal

Advertisement Consent for installation of 1no 48 sheet frestanding LED illuminated hording advertising display unit comprising a pressed metal frame and sealed LED screen.

Received
7 July 2026
Public comments
1 · last counted 4 November 2026
  1. Received7 Jul
  2. Validated7 Jul
  3. Consult.16 Sep
  4. Target16 Sep
  5. Decided16 Sep

Decided in 71 days

About this application

This is a planning application for signage at Multiplex Cinema Forum Way Cramlington Northumberland NE23 6UT. Northumberland (County) has handled 16,733 applications of this type. This one was decided in 71 days, 3 weeks longer than Northumberland (County)'s typical decision time. There has been 1 other application at this address. We hold 162 applications in total for the NE23 postcode area.

Why it was refused

  1. By virtue of its size, scale and illumination, the proposed advertisement would appear as a dominant and visually intrusive feature within the street scene, resulting in harm to the character and appearance of the area. The proposal is therefore contrary to Policies QOP 1 and QOP 2 of the Northumberland Local Plan and Policy DP3 of the NPPF.
  2. The proposed advertisement would be sited within adopted highway land where such advertisements are not permitted. Relocating the advertisement outside the highway would require a fundamental amendment to the proposal and red line boundary. The proposal is therefore contrary to the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 and the NPPF.

From the council's decision notice.

Application details

Postcode
NE23 6UT

Planning application dates

Date validated
7 July 2026
Consultation end
16 September 2026
Target decision date
16 September 2026

Additional information

Documents
24

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (24)

flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Northumberland (County)

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