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Romford Road, Stratford, E15 4LY

26/01077/ADVFull planning & display of advertisementsRefused
Full

Refused on 16 September 2026

1 reason for refusal

Proposal

Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk. (Application site is located within University Conservation Area and is affecting the setting of Grade II Listed Buildings)

Submitted
23 July 2026
  1. Received23 Jul
  2. Validated
  3. Consult.
  4. Target
  5. Decided16 Sep

Decided in 55 days (council typically 56)

About this application

This is a planning application for signage at Romford Road, Stratford, E15 4LY. Newham has handled 45 applications of this type. This one was decided in 55 days. The site is in the University Area conservation area, with 2 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 14 applications across FGSTH. We hold 1,115 applications in total for the E15 postcode area.

86% of full planning & display of advertisements applications at London Borough of Newham were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. Reason (Amenity) The proposed advertisement fails to respect local amenity by reason of unacceptable visual harm to the character and appearance of the street scene, the University Area Conservation Area, and the setting and significance of the Grade II* listed University House. The introduction of a prominent, illuminated digital screen is considered to represent an incongruous and dominant addition that contrast with surrounding historic listed building. The proposal would therefore fail to preserve or enhance the character or appearance of the conservation area, contrary to Section 72(1) of the Planning (Listed Building and Conservation Areas) Act 1990 (as amended). Furthermore, as the proposal would fail to preserve the setting of the listed building, it would also conflict with Section 66(1) of the Act. For these reasons, the development is therefore contrary to  The National Planning Policy Framework (MHCLG, August 2026)  Policies D4, D8 and HC1 of the London Plan (GLA, March 2021)  Policies SP1, SP3 and SP5 of the Newham Local Plan (December 2018)  Policy D1, D5, D7 and D9 of the Draft Newham Local Plan The above policies can be viewed online via the respective government websites ie.

From the council's decision notice.

Application details

Postcode
E15 4LY
Application type
Full planning & display of advertisements

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: University Area
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    23 Jul

    Removal and replacement of the existing telephone kiosk with a communications kiosk with integrated…

    RefusedAdvertisement consentFiled alongside26/01076/FUL
  2. 2026
    23 Jul

    Display of 1 no. internally illuminated digital advertisement screen integrated within a communications…

    This applicationRefusedAdvertisement consent26/01077/ADV

Planning history at this site

1 other application at this property, newest first.

  1. 2026
    13 Oct

    Conversion of house into Children home C2

    Full Application26/01076/FUL

Source: Newham

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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