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The George Benover Road Yalding Kent ME18 6EJ

26/502363/ADVAdvert ApplicationRefused
Advertisement consent

Refused on 30 September 2026

Council decision: Application RefusedDelegated (officer decision)1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Advertisment Consent for Installation of 2x externally illuminated fascia signs, 1x non illuminated projecting hanging sign, and 1x non illuminated window graphic. One painted sign on the side elevation

Received
23 July 2026
Decision level
Delegated (officer decision)
Public comments
0 · last counted 1 October 2026
Ward
Marden And Yalding
  1. Received23 Jul
  2. Validated23 Jul
  3. Consult.27 Aug
  4. Target17 Sep
  5. Decided30 Sep

Decided in 69 days (council typically 56)

About this application

This is an advertising consent application at The George Benover Road Yalding Kent ME18 6EJ. Mid Kent has handled 307 applications of this type. This one was decided in 69 days, 13 days longer than Mid Kent's typical decision time. The site is in a conservation area, with 7 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 138 applications across Marden And Yalding. We hold 199 applications in total for the ME18 postcode area.

88% of advertising applications at Maidstone Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The proposed fascia sign, by reason of its scale, siting, design and illumination, together with the proposed window graphic, would appear unduly prominent and visually intrusive on the host building. The advertisements fail to adequately respect or respond to the building's historic architectural features, they awkward in appearance and would introduce visual clutter that would harm the character and appearance of both the host building and the Yalding Conservation Area. As such, the proposal would fail to preserve or enhance the character or appearance of the Conservation Area and is therefore contrary to Policies LPRSP15 and LPRENV1 of the Maidstone Borough Local Plan Review (2021-2038). MKPS – Working in Partnership with: Maidstone Borough Council Please Note: All planning related correspondence for MBC should be sent to: Mid Kent Planning Support, Maidstone House, King Street, Maidstone ME15 6JQ Email: planningsupport@midkent.gov.uk

From the council's decision notice.

Application details

Postcode
ME18 6EJ
Application type
Advert Application
Scale / size
Small
Parish
Yalding

Planning application dates

Date validated
23 July 2026
Consultation expiry
27 August 2026
Last date for comments
27 August 2026
Target decision date
17 September 2026

Applicant and agent

Agent address
FAO Mr Colin Bland 83E London Road Romford RM79QD

Planning decision

Statutory period
56 days

Publicity

Last advertised
6 August 2026
Advertisement expiry
27 August 2026

Additional information

Planning Portal ID
PP-15021965
Documents
26

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Conservation area: Yalding
  • Listed building: Grade II: Bridge Cottage Kingsland CottagesOn or next to this site · +2 more
  • SSSI: River Beult SSSIPart of the site
Also checked, none recorded (21)

flood storage areas, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Mid Kent

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