98 High Street Wimbledon London SW19 5EG

24/P2802Advertisement ConsentApproved

Approved on 9 January 2025

Council decision: Grant Advertisement ConsentDelegated (officer decision)

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

ADVERTISEMENT CONSENT FOR THE DISPLAY OF 2 X EXTERNALLY ILLUMINATED FASCIA SIGNS AND 1 X EXTERNALLY ILLUMINATED PROJECTING SIGN.

Received: 3 October 2024
Decision level: Delegated (officer decision)
Council: London Borough of Merton
Ward: Village

ReceivedReceived3 Oct
ValidatedValidated22 Oct
Consult.Consultation14 Nov
TargetTarget Date26 Nov
DecidedDecided9 Jan

Decided in 79 days (council typically 56)

About this application

This is an advertising consent application at 98 High Street Wimbledon London SW19 5EG. Merton has handled 15 applications of this type. This one was decided in 98 days, 6 weeks longer than Merton's typical decision time. The site is in the Wimbledon Village conservation area, with 2 listed buildings nearby. There have been 3 other applications at this address. In the past year there have been 406 applications across Village. We hold 2,558 applications in total for the SW19 postcode area.

90% of advertising applications at London Borough of Merton were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode: SW19 5EG
Application type: Advertisement Consent
Development type: Development monitoring information not needed
Scale / size: Small

Planning application dates

Date validated: 22 October 2024
Consultation expiry: 14 November 2024
Consultation start: 22 October 2024
Consultation end: 14 November 2024
Last date for comments: 20 November 2024
Target decision date: 26 November 2024
Application expires: 10 December 2024
Permission expires: 9 January 2028

Planning decision

Statutory period: 49 days

Publicity

First advertised: 31 October 2024

Additional information

Documents: 14

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Conservation area: Wimbledon Village
Listed building: Grade II: 98, High Street Sw19On this site
Brownfield land register: Belvedere Court, 1A Courthope Road, Wimbledon Village, SW19 7RHRegister site at or near this address
Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (19)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

2024
3 Oct
ADVERTISEMENT CONSENT FOR THE DISPLAY OF 2 X EXTERNALLY ILLUMINATED FASCIA SIGNS AND 1 X EXTERNALLY…
This applicationApprovedAdvertisement consent24/P2802
2024
3 Oct
APPLICATION FOR PROPOSED ALTERATIONS TO THE REAR ELEVATION OF THE SITE TO ACCOMMODATE A NEW LIFT SHAFT…
ApprovedFull Planning PermissionFiled alongside24/P2806
2024
3 Oct
APPLICATION FOR LISTED BUILDING CONSENT RELATING TO THE PROPOSED ALTERATIONS TO THE REAR ELEVATION OF THE…
ApprovedListed building consentFiled alongside24/P2807

Planning history at this site

5 other applications at this property, newest first.

Source: Merton

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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