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Footpath Outside 49 New Bedford Road Luton LU1 1SE

25/01413/ADVAdvert ApplicationRefused
Advertisement consent

Refused on 18 February 2026

Council decision: Application RefusedDelegated (officer decision)1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Two digital 75 inch LCD display screen, one on each side of the Street Hub unit.

Received
24 December 2025
Decision level
Delegated (officer decision)
Public comments
2
Ward
BISCOT
  1. Received24 Dec
  2. Validated24 Dec
  3. Consult.28 Jan
  4. Target18 Feb
  5. Decided18 Feb

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at Footpath Outside 49 New Bedford Road Luton LU1 1SE. Luton has handled 79 applications of this type. This one was decided in 56 days. There has been 1 other application at this address. In the past year there have been 26 applications across BISCOT. We hold 1,823 applications in total for the LU1 postcode area.

80% of advertising applications at Luton Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed digital advertising screens as indicated on plan/drawing no's DC01, PL02, PL03, PL04, PL05, PL06, PL07, PL09 and STH-001 by reason of their scale, illumination and modern digital format, would appear as visually intrusive and incongruous features within the street scene, resulting in harm to the character and appearance of the surrounding area and a detrimental impact on general amenity. Their siting would also narrow the pedestrian route and disrupt natural desire lines, impeding safe and inclusive movement for all users and failing to provide an accessible public realm in accordance with Policy LLP1. The associated Street Hub structure required to display the advertisements has been refused, meaning the proposal cannot be lawfully implemented. The development is therefore contrary to Policies LLP1 and LLP26 of the Luton Local Plan 2011-2031 and the National Planning Policy Framework. ADVISORY: If this is your first submission for this form of development, before making your re-submission, we recommend that you seek formal pre-application advice to assist in addressing the concerns raised in the assessment of this application. Please note that any such advice may not guarantee an approval. Details of this service can be found on the planning pages of the website 18th February 2026 C Inwards TOWN AND COUNTRY PLANNING ACT 1990 TOWN AND COUNTRY PLANNING (CONTROL OF ADVERTISEMENTS) REGULATIONS 1989 Continuation (Forming part of Application No: 25/01413/ADV The plans/documents which are the subject of this decision can be viewed on the on-line search. Please note that the numbers given here are used so that the Document number and number on the decision notice are compatible. They are usually the plan numbers on the drawings themselves used by the Applicant/Agent.

From the council's decision notice.

Application details

Postcode
LU1 1SE
Application type
Advert Application
Scale / size
Small

Planning application dates

Date validated
24 December 2025
Consultation expiry
31 January 2026
Consultation start
7 January 2026
Consultation end
28 January 2026
Neighbour consultation start
7 January 2026
Neighbour consultation end
31 January 2026
Last date for comments
31 January 2026
Target decision date
18 February 2026

Applicant and agent

Applicant
Private applicant
Agent address
Telent Rutland House 5 Allen Road Livingston EH54 6TQ

Planning decision

Case officer
Mrs Naila Malik
Statutory period
56 days

Appeal history

6006296
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 19 June 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
16
Constraints
6

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Brownfield land register: Car Park off Telford WayRegister site at or near this address

Not published by this council, so not checked: tree preservation orders. Ask the council if these matter.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, Article 4 directions, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    24 Dec

    Installation of 1No. BT Street Hub Unit

    RefusedApplicationFiled alongside25/01412/FUL
  2. 2025
    24 Dec

    Two digital 75 inch LCD display screen, one on each side of the Street Hub unit.

    This applicationRefusedAdvertisement consent25/01413/ADV

Source: Luton

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