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31 George Street Luton LU1 2AF

25/00937/ADVAdvert ApplicationApproved
Advertisement consent

Approved on 20 November 2025

Council decision: Application PermittedDelegated (officer decision)4 conditions

Site boundary (council red line)

Proposal

Display of 3 internally illuminated Fascia signs and 2 internally illuminated Projecting and Hanging signs and 1 internally illuminated Digital Screen sign and Non-illuminated Windows Manifestations, Mandatory Signage, Graphic Vinyls and Nameplate

Received
20 August 2025
Decision level
Delegated (officer decision)
Public comments
2
Ward
SOUTH
  1. Received20 Aug
  2. Validated25 Sep
  3. Consult.21 Oct
  4. Target20 Nov
  5. Decided20 Nov

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at 31 George Street Luton LU1 2AF. Luton has handled 79 applications of this type. This one was decided in 92 days, 5 weeks longer than Luton's typical decision time. The site is in the Town Centre conservation area, with 12 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 106 applications across SOUTH. We hold 1,824 applications in total for the LU1 postcode area.

80% of advertising applications at Luton Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
LU1 2AF
Application type
Advert Application
Scale / size
Small

Planning application dates

Date validated
25 September 2025
Consultation expiry
24 October 2025
Consultation start
30 September 2025
Consultation end
21 October 2025
Neighbour consultation start
30 September 2025
Neighbour consultation end
24 October 2025
Last date for comments
5 November 2025
Target decision date
20 November 2025
Permission expires
20 November 2030

Applicant and agent

Applicant
Private applicant
Agent address
1 St.Bernards Row Edinburgh EH14 1HW

Planning decision

Case officer
Mrs Naila Malik
Statutory period
56 days

Publicity

Last advertised
15 October 2025
Site notice start
8 October 2025

Additional information

Documents
31
Constraints
9

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Town Centre Conservation Area 1
  • Heritage at Risk Register: George Street/Town Centre
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: tree preservation orders. Ask the council if these matter.

Also checked, none recorded (21)

flood storage areas, listed buildings, Article 4 directions, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Luton

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