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UCL East Site, located south of the London Aquatics Centre, East of Waterworks River (Pool Street East and Pool Street West), South of the ArcelorMittal Orbit and South Plaza, between the Waterworks and City Mill Rivers, and railway lines further south (M

23/00284/ADVAdvert (Express Consent)Approved
Advertisement consent

Approved on 12 October 2023

Council decision: ApproveDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Application for advertisement consent to extend the existing advertisements consent approved under the planning permission (22/00318/ADV), as well as for the implementation of new advertisements comprising of 45 double street lamp flags, 16 railing signs, 2 UCL giant letters, 39 window vinyls, and 1 sign across Phase 1 (Marshgate Plot 1 and One Pool Street, formerly Pool Street West) of UCL East.

Received
21 July 2023
Decision level
Delegated (officer decision)
Council
London Legacy
  1. Received21 Jul
  2. Validated21 Jul
  3. Consult.
  4. Target14 Sep
  5. Decided12 Oct

Decided in 83 days (council typically 84)

About this application

This is an advertising consent application at UCL East Site, located south of the London Aquatics Centre, East of Waterworks River (Pool Street East and Pool Street West), South of the ArcelorMittal Orbit and South Plaza, between the Waterworks and City Mill Rivers, and railway lines further south (M. London Legacy has handled 19 applications of this type. This one was decided in 83 days. There have been 2 other applications at this address.

100% of all applications at London Legacy were approved. Across all application types, the council typically decides in about 12 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Application type
Advert (Express Consent)
Scale / size
Small
Parish
Newham London Boro
District
Newham London Boro

Planning application dates

Date validated
21 July 2023
Target decision date
14 September 2023
Application expires
29 August 2023
Permission expires
11 October 2026

Applicant and agent

Agent address
Deloitte LLP, 1 New Street Square, London, EC4A 3HQ

Planning decision

Statutory period
55 days

Publicity

Site notice start
9 August 2023

Additional information

Planning Portal ID
PP-12268588
UPRN
MAN000000000013110
Documents
12

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site

Possibly incomplete for this council: conservation areas, Article 4 directions and tree preservation orders.

Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: London Legacy

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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