264 Marine Road Central Morecambe Lancashire LA4 5BX

1. 1.By reason of its siting, design and appearance, the proposed ATM and associated signage would unbalance and introduce harmful visual clutter to the shop front elevation that fails to relate positively to the host building or the wider street scene. As such, the development would result in less than substantial harm to the character and appearance of the Morecambe Conservation Area, as well as to the host building itself. The benefits of the scheme do not justify the identified harm and as such, the scheme conflicts with Policies DM21, DM29 and DM38 of the Development Management DPD and Sections 12 and 16 of the National Planning Policy Framework. ADVICE This application has been determined based on the following plans and supporting documents: - Location Plan dated 30.03.2026 - Drg. No. E030710 Existing and Proposed Elevations - Drg. No. NCRA0002 Proposed Signs - Drg. No. NCRA0034 Proposed ATM - Design Heritage and Access Statement 26/00344/FUL The applicant is recommended to engage with the council's pre-application advice service on an alternative signage ARTICLE 35 – DEVELOPMENT MANAGEMENT PROCEDURE ORDER Please see the attached statement which forms part of your decision notice. CHIEF OFFICER - PLANNING AND CLIMATE CHANGE APPEALS AGAINST REFUSAL OF PLANNING APPLICATIONS Subject to meeting the criteria for the Planning Appeals Service, the deadline for the submission of an appeal against this decision is 6 months from the date of decision. Details of how to submit an appeal can be found at https://www.gov.uk/appeal-planning-decision.

From the council's decision notice.

Postcode

LA4 5BX

Date validated

14 April 2026