Skip to content

Advertising Right - BT Inlink O/S 87-89 Albert Embankment London

26/00331/ADVAdvertisement ConsentRefused

Refused on 30 March 2026

1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Removal of the existing BT InLink unit and installation of a new Street Hub unit, including the display of two internally illuminated digital LCD screens. (Please note: The reference number for this application for Advertisement Consent is 26/00331/ADV, but there is also an associated application for Full Planning Permission related to these works with reference number: 26/00330/FUL)

Received
2 February 2026
Public comments
1
Ward
Vauxhall
  1. Received2 Feb
  2. Validated2 Feb
  3. Consult.9 Mar
  4. Target30 Mar
  5. Decided30 Mar

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at Advertising Right - BT Inlink O/S 87-89 Albert Embankment London. Lambeth has handled 80 applications of this type. This one was decided in 56 days. The site is in the Albert Embankment conservation area. There are no previous applications recorded at this address. In the past year there have been 50 applications across Vauxhall.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed Street Hub, due to its siting, scale and footprint, would further narrow the footway and is likely to harm pedestrian comfort and the quality of the streetscape. The larger illuminated advertising screen would also increase driver distraction on the TLRN. The development therefore constitutes unnecessary street clutter that provides no significant public benefit and is contrary to London Plan Policies T2 (Healthy Streets), T4 (part F), and relevant local streetscape guidance.

From the council's decision notice.

Application details

Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
2 February 2026
Consultation expiry
13 March 2026
Consultation end
9 March 2026
Neighbour consultation end
9 March 2026
Target decision date
30 March 2026

Applicant and agent

Agent
Dalcour Maclaren
Agent address
Unit 26 The Courtyard 188 Galgorm Road Ballymena BT42 1HL

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
13 March 2026
Site notice end
13 March 2026

Appeal history

6008823
Allowed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 5 August 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
14
Constraints
13

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Conservation area: Albert Embankment
  • Article 4 direction: Modified Direction 1 - CAZ
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    2 Feb

    Removal of the existing BT InLink unit and installation of a new Street Hub unit, including the display of…

    RefusedAdvertisement consentPart of26/00330/FUL
  2. 2026
    2 Feb

    Removal of the existing BT InLink unit and installation of a new Street Hub unit, including the display of…

    This applicationRefusedAdvertisement consent26/00331/ADV

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

Track this application

Get email alerts when there is a planning decision or status change.

Around this site

Discuss this application on r/PlanningPermissionUK

For applicants and trades

Consultants on this application

What's been approved on your street?

See what the council approved and refused near this address for the project you have in mind, and the rules that apply here.

Get The Signal Report