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Development Control Pseudo Street, SW9

26/00301/FULFull planning & display of advertisementsRefused
Full

Refused on 26 March 2026

2 reasons for refusal

Proposal

Removal of the InLink unit, and installation/display of one internally illuminated double sided digital screens (75-inch) LCD Street Hub 3 Unit. (Full Planning Permission and Advertisement Consent ref : 26/00302/ADV applications received).

Submitted
30 January 2026
  1. Received30 Jan
  2. Validated
  3. Consult.
  4. Target
  5. Decided26 Mar

Decided in 55 days (council typically 56)

About this application

This is a planning application for signage at Development Control Pseudo Street, SW9. Lambeth has handled 86 applications of this type. This one was decided in 55 days. The site is in 6 listed buildings nearby. There have been 6 other applications at this address. In the past year there have been 12 applications across STEAST. We hold 1,813 applications in total for the SW9 postcode area.

54% of full planning & display of advertisements applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed Street Hub with advertisements would not sustain or reinforce local distinctiveness, would London planning@lambeth.gov.uk SW2 9QQ fail to provide a contextual design response, and would not integrate with the established character of the area. They would contribute to unacceptable visual clutter to the detriment of the public realm. The proposal is therefore contrary to Policies T9, Q5, Q6, and Q17, of the Lambeth Local Plan 2021.
  2. The proposed Street Hub, by reason of its siting adjacent to a busy section of Brixton Road and immediately beside a bus and cycle lane, would introduce a distracting visual element that would compromise highway safety. It would also introduce unnecessary street furniture, resulting in additional street clutter and an obstruction on the footway, harming the quality and accessibility of the public realm, including for visually impaired people. The proposal is therefore contrary to London Plan Policies T4, D8 and D3, as well as the Mayor's Vision Zero objectives and TfL's Streetscape Guidance

From the council's decision notice.

Application details

Postcode
SW9
Application type
Full planning & display of advertisements

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (24)

flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    30 Jan

    Removal of the InLink unit, and installation/display of one internally illuminated double sided digital…

    This applicationRefusedAdvertisement consent26/00301/FUL
  2. 2026
    30 Jan

    Removal of the InLink unit, and installation/display of one internally illuminated double sided digital…

    RefusedAdvertisement consentPart of26/00302/ADV

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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