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457 - 461 Brixton Road London SW9 8HH

25/03904/ADVAdvertisement ConsentRefused

Refused on 9 April 2026

1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of a temporary shroud advertisement sign (12m x 7.5m).

Received
16 December 2025
Public comments
1
Ward
Brixton Windrush
  1. Received16 Dec
  2. Validated16 Dec
  3. Consult.11 Jan
  4. Target10 Feb
  5. Decided9 Apr

Decided in 114 days (council typically 56)

About this application

This is an advertising consent application at 457 - 461 Brixton Road London SW9 8HH. Lambeth has handled 80 applications of this type. This one was decided in 114 days, 8 weeks longer than Lambeth's typical decision time. The site is in the Brixton conservation area, with 3 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 72 applications across Brixton Windrush. We hold 1,813 applications in total for the SW9 postcode area.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed shroud advertisement by reason of its design, detailing and scale would result in an overly dominant and incongruous advertisement above ground level that will obscure the architectural detailing of the host building. The proposal would fail to protect the visual amenity of the host building and the Brixton Conservation Area. Furthermore, the advert will be a highly prominent addition that fails to preserve or enhance the character and appearance of the host building and the locality where large adverts are not welcomed being considered uncharacteristic features. The possibility of securing public benefits from completion of the works to the building is uncertain and does not therefore outweigh the harm. The proposal would be contrary to Policies Q2, Q17, Q22 and Q23 of the Local Plan (2021), Policy HC1 of the London Plan (2021) and the Advertisement and Signage Guidance 2016.

From the council's decision notice.

Application details

Postcode
SW9 8HH
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
16 December 2025
Consultation expiry
17 January 2026
Consultation end
11 January 2026
Neighbour consultation end
11 January 2026
Target decision date
10 February 2026

Applicant and agent

Agent address
21 FIRST AVE ACTON LONDON W3 7JP United Kingdom

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
17 January 2026
Site notice end
17 January 2026

Appeal history

6007905
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 9 June 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
13
Constraints
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Brixton
  • Listed building: Brixton Markets - Reliance Arcade, Market Row and Granville Arcade (Brixton Village)On or next to this site
  • Article 4 direction: Modified Direction 3 - Town Centres
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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