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Footway Adjacent To Hillyard House, Brixton Road London SW9 0NH

25/03884/ADVAdvertisement ConsentRefused

Refused on 16 March 2026

Council decision: Refuse PermissionDelegated (officer decision)2 reasons for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Advertisement consent for the display of 2x digital 75-inch LCD display screens on each side of the new Street Hub unit. (Please note: The reference number for this application for Advertisement Consent is 25/03884/ADV, but there is also an associated application for Full Planning Permission related to these works with reference number: 25/03883/FUL).

Received
15 December 2025
Decision level
Delegated (officer decision)
Public comments
1
Ward
Stockwell East
  1. Received15 Dec
  2. Validated15 Dec
  3. Consult.28 Jan
  4. Target9 Feb
  5. Decided16 Mar

Decided in 91 days (council typically 56)

About this application

This is an advertising consent application at Footway Adjacent To Hillyard House, Brixton Road London SW9 0NH. Lambeth has handled 80 applications of this type. This one was decided in 91 days, 5 weeks longer than Lambeth's typical decision time. The site is in the Brixton Road conservation area, with 6 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 95 applications across Stockwell East. We hold 1,813 applications in total for the SW9 postcode area.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed Street Hub with advertisements would not sustain or reinforce local distinctiveness, would fail to provide a contextual design response, and would not integrate with the established character of the area. They would contribute to unacceptable visual clutter to the detriment of nearby heritage assets and the public realm. In this case, the removal of two kiosks does not outweigh the identified harm arising from the introduction of a digital advertisement unit at this sensitive location. The proposal is therefore contrary to Policies T9, Q5, Q6, Q17, Q20, and Q22 of the Lambeth Local Plan 2021.
  2. The proposed Street Hub, by reason of its siting adjacent to a busy section of Brixton Road and immediately beside a bus and cycle lane, would introduce a distracting visual element that would compromise highway safety. It would also introduce unnecessary street furniture, resulting in additional street clutter and an obstruction on the footway, harming the quality and accessibility of the public realm, including for visually impaired people. The proposal is therefore contrary to London Plan Policies T4, D8 and D3, as well as the Mayor's Vision Zero objectives and TfL's Streetscape Guidance.

From the council's decision notice.

Application details

Postcode
SW9 0NH
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
15 December 2025
Consultation expiry
28 January 2026
Consultation end
28 January 2026
Neighbour consultation end
16 January 2026
Target decision date
9 February 2026

Applicant and agent

Agent
Mitie
Agent address
TSOC, Pacific House Atlas Park, Simonsway Wythenshawe Manchester M22 5PR United Kingdom

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
23 January 2026
Site notice end
23 January 2026

Appeal history

6007795
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 16 September 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
15
Constraints
3

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Brixton Road
  • Listed building: Grade II: 168, Brixton Road Sw9On or next to this site
  • Brownfield land register: Ashley Cooper House 25 Hillyard Street London SW9 0NJRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    15 Dec

    The application seeks full planning permission for the replacement of an existing kiosk, together with the…

    RefusedAdvertisement consentPart of25/03883/FUL
  2. 2025
    15 Dec

    Advertisement consent for the display of 2x digital 75-inch LCD display screens on each side of the new…

    This applicationRefusedAdvertisement consent25/03884/ADV

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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