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Pavement O/s 189 Clapham Road London SW9 0QE

25/03862/ADVAdvertisement ConsentRefused

Refused on 18 February 2026

2 reasons for refusal

Proposal

Advertisement consent for the display of 2x digital 75-inch LCD display screens on each side of the new Street Hub unit. (Please note: The reference number for this Advertisement Consent application is 25/03862/ADV but there is also an associated application for Full Planning Permission related to these works with reference number: 25/03861/FUL)

Received
15 December 2025
Public comments
4
Ward
Stockwell East
  1. Received15 Dec
  2. Validated15 Dec
  3. Consult.20 Jan
  4. Target9 Feb
  5. Decided18 Feb

Decided in 65 days (council typically 56)

About this application

This is an advertising consent application at Pavement O/s 189 Clapham Road London SW9 0QE. Lambeth has handled 80 applications of this type. This one was decided in 65 days, 9 days longer than Lambeth's typical decision time. The site is in the Stockwell Park conservation area, with 4 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 95 applications across Stockwell East. We hold 1,813 applications in total for the SW9 postcode area.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed illuminated advertisement, located on Clapham Road within the Transport for London Road Network (TLRN) and the CS7 cycle route, would introduce a visually prominent display likely to distract drivers and cyclists, resulting in harm to highway safety and the operation of this strategic route. The structure would also add unnecessary street furniture. The proposal therefore conflicts with London Plan Policies T2, T4, and D8, and the objectives of the Mayor's Vision Zero strategy, and T9 of the Lambeth Local Plan (2021)
  2. The proposed Street Hub with advertisements would not sustain or reinforce local distinctiveness, would fail to provide a contextual design response, and would not integrate with the established character of the area. They would contribute to unacceptable visual clutter to the detriment of nearby heritage assets and the public realm. In this case, the removal of two kiosks does not outweigh the identified harm arising from the introduction of a digital advertisement unit at this sensitive location. The proposal is therefore contrary to Policies T9, Q5, Q6, Q17, Q20, Q22 and Q23 of the Lambeth Local Plan 2021.

From the council's decision notice.

Application details

Postcode
SW9 0QE
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
15 December 2025
Consultation expiry
6 February 2026
Consultation end
20 January 2026
Neighbour consultation end
20 January 2026
Target decision date
9 February 2026

Applicant and agent

Agent
Mitie
Agent address
TSOC, Pacific House Atlas Park, Simonsway Wythenshawe Manchester M22 5PR United Kingdom

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
6 February 2026
Site notice end
30 January 2026

Appeal history

6006141
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 7 August 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
14
Constraints
4

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Stockwell Park
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (23)

flood storage areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    15 Dec

    The application seeks full planning permission for the removal of two BT Kiosk , together with the…

    RefusedAdvertisement consentPart of25/03861/FUL
  2. 2025
    15 Dec

    Advertisement consent for the display of 2x digital 75-inch LCD display screens on each side of the new…

    This applicationRefusedAdvertisement consent25/03862/ADV

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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