121 - 127 Streatham High Road London SW16 1HJ

25/03648/ADVAdvertisement ConsentRefused

Refused on 22 January 2026

Council decision: Refuse PermissionDelegated (officer decision)2 reasons for refusal

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of 2 x 48 sheet gable mounted LED illuminated advertising display units, measuring 6.4m in width x 3.4m in height and comprising pressed metal frames and sealed LED screens.

Received: 24 November 2025
Decision level: Delegated (officer decision)
Public comments: 3
Council: London Borough of Lambeth
Ward: Streatham St Leonards

ReceivedReceived24 Nov
ValidatedValidated24 Nov
Consult.Consultation22 Dec
TargetTarget Date19 Jan
DecidedDecided22 Jan

Decided in 59 days (council typically 56)

About this application

This is an advertising consent application at 121 - 127 Streatham High Road London SW16 1HJ. Lambeth has handled 80 applications of this type. This one was decided in 59 days, 3 days longer than Lambeth's typical decision time. The site is in the Streatham High Road and Streatham Hill conservation area, with 1 listed building nearby. There are no previous applications recorded at this address. In the past year there have been 61 applications across Streatham St Leonards. We hold 3,707 applications in total for the SW16 postcode area.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

Due to the unsympathetic design, increase in visual clutter, and illumination of the signage, the digital displays would be seen as a negative visual element resulting in harm to the Caracter and Appearance of the Streatham High Road/Streatham Hill Conservation Area. The proposal would therefore be contrary to Policy HC1 of the London Plan (2021), Policies Q2, Q5, Q17, Q22 and PN4 of the Lambeth Local Plan (2021) and the accompanying Advertising and Guidance SPD. Furthermore, the application fails to demonstrate that there would be any public benefits proposed to outweigh this harm contrary to the NPPF (2024).
The proposed internally illuminated static advertisement at first floor level, by reason of its scale, prominent siting and illumination, has the potential to distract drivers and other users of a busy part of Streatham High Road and would result in unacceptable impact on highway safety and the potential for an increase in risk of collisions. As such, the proposal would result in harm to highway and pedestrian safety contrary to Policy Q17 of the Lambeth Local Plan (2021), Policy T4 of the London Plan (2021) and the accompanying Advertising and Guidance SPD.

From the council's decision notice.

Application details

Postcode: SW16 1HJ
Application type: Advertisement Consent
Scale / size: Small

Planning application dates

Date validated: 24 November 2025
Consultation expiry: 28 December 2025
Consultation end: 22 December 2025
Neighbour consultation end: 22 December 2025
Target decision date: 19 January 2026

Applicant and agent

Agent address: 16 Layton Park Avenue Rawdon Leeds LS19 6PL United Kingdom

Planning decision

Statutory period: 56 days

Publicity

Advertisement expiry: 28 December 2025
Site notice end: 28 December 2025

Appeal history

6004811

Dismissed

Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 4 June 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents: 19
Constraints: 4

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Conservation area: Streatham High Road & Streatham Hill
Article 4 direction: Modified Direction 3 - Town Centres
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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