Development Control Pseudo Street, SW2

25/03626/ADVConsent to display an advertisementRefused

Advertisement consent

Proposal

Display of an internally illuminated, double-sided sequential LCD digital screen panel supporting static and dynamic content with automatic image rotation.

Received: 21 November 2025
Decided: 16 January 2026
Council: London Borough of Lambeth

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

ReceivedSubmitted21 Nov
ValidatedValidated
Consult.Consultation
TargetTarget Date
DecidedDecided16 Jan

Decided in 56 days (council typically 56)

8 weeks typical decision time in Lambeth73% of consent to display an advertisement applications approved

This is a planning application at Development Control Pseudo Street, SW2. Lambeth has handled 77 applications of this type and approves 73% of them, typically deciding them in 56 days. This one was decided in 56 days. The site is in the Brixton conservation area, with 4 listed buildings nearby. There have been 12 other applications at this address. In the past year there have been 30 applications across BRACRE. We hold 827 applications in total for the SW2 postcode area.

Application Details

Reference

25/03626/ADV

Address

Development Control Pseudo Street, SW2

Postcode

SW2

Local Authority

Lambeth

Application Type

Consent to display an advertisement

Decision Status

Rejected

Applicant & Agent

Planning Application Dates

Date Decided

16 January 2026

Date Submitted

21 November 2025

Planning Decision

Why it was refused

The proposed digital internally illuminated, double sided, sequential advertisement within the existing bus shelter, by reason of its design, illumination, digital appearance and location, are visually intrusive and would have a detrimental impact on the character and appearance of the immediate public realm and would fail to preserve or enhance the character and appearance of the conservation area and would result in the loss of visual amenity for the area, contrary to the aims and objectives of policies Q2, Q5, Q6, Q17, and Q22 of the Lambeth Local Plan (2021). In addition, the proposed advert would cause a low level of less than substantial harm to the character and appearance of the grade II listed Town Hall, Grade II listed St Matthews Church, and the locally listed electric Brixton and churchyard. and as such, the scheme would also be contrary to the aims and objectives of policy Q20 of the Lambeth Local Plan (2021) and the Planning Practice Guidance (Advertisements) (2019).

From the council's decision notice.

Publicity

Appeal

Additional Information

Coordinates

51.460170, -0.116558

Enriching application data

2/3

Council recordsAppealsFlood risk

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Associated applications

2025
21 Nov
Display of an internally illuminated, double-sided sequential LCD digital screen panel supporting static and…
This applicationRefusedAdvertisement consent25/03626/ADV
2025
21 Nov
Display of an internally illuminated, double-sided sequential LCD digital screen panel supporting static and…
RefusedAdvertisement consentFiled alongside25/03627/ADV

Planning history at this site

12 other applications at this property, newest first.

Planning constraints

Designations that overlap or adjoin the site outline.

Conservation area: Brixton
Listed building: Grade II: Churchyard Gatepiers to West and East of Church of St MatthewOn or next to this site
Article 4 direction: Modified Direction 3 - Town Centres
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

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