133-137 and 139 Westbourne Grove, and 2 Pembridge Villas, London, W11 2RS

CA/25/06135Advertisement consentApproved

Approved on 25 March 2026

Council decision: Grant Planning Permission/Consent

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Installation of non-illuminated 1no. fascia sign and 1no. projecting sign, and associated works.

Received: 13 October 2025
Council: Royal Borough of Kensington and Chelsea
Ward: Pembridge

ReceivedReceived13 Oct
ValidatedValidated
Consult.Consultation28 Nov
TargetTarget Date23 Dec
DecidedDecided25 Mar

Decided in 163 days (council typically 56)

About this application

This is an advertising consent application at 133-137 and 139 Westbourne Grove, and 2 Pembridge Villas, London, W11 2RS. Kensington has handled 388 applications of this type. This one was decided in 163 days, 15 weeks longer than Kensington's typical decision time. The site is in the Pembridge conservation area, with 1 listed building nearby. There have been 2 other applications at this address. In the past year there have been 122 applications across Pembridge. We hold 7,933 applications in total for the W11 postcode area.

92% of advertising applications at Royal Borough of Kensington and Chelsea were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode: W11 2RS
Application type: Advertisement consent
Scale / size: Medium
Parish: 13
District: Pembridge

Planning application dates

Validated: 13 October 2025
Consultation expiry: 28 November 2025
Consultation end: 28 November 2025
Target decision date: 23 December 2025

Planning decision

Statutory period: 71 days

Additional information

Documents: 13

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Conservation area: Pembridge
Article 4 direction: Article 4 - No 100+1 more
Tree Preservation OrderCovers the site
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

15 other applications at this property, newest first.

Source: Kensington

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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