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50A Sloane Street, London, SW1X 9LU

CA/25/05297Advertisement consentPermitted

Proposal

Installation of shopfront branding, including logo on the awning and two back-lit signs on shopfront elevation.

Received
4 September 2025
Decided
28 October 2025 · Grant Planning Permission/Consent
Ward
Brompton and Hans Town
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received4 Sep
  2. Validated
  3. Consult.10 Oct
  4. Target30 Oct
  5. Decided28 Oct

Decided in 54 days (council typically 56)

8 weeks typical decision time in Kensington91% of advertising applications approved

This is an advertising consent application at 50A Sloane Street, London, SW1X 9LU. Kensington has handled 388 applications of this type and approves 86% of them, typically deciding them in 57 days. This one was decided in 54 days, 3 days quicker than Kensington's median. The site is in a conservation area, with 4 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 141 applications across Brompton and Hans Town. We hold 1,157 applications in total for the SW1X postcode area.

Application Details

Reference
CA/25/05297
Address
50A Sloane Street, London, SW1X 9LU
Postcode
SW1X 9LU
Local Authority
Kensington
Application Type
Advertisement consent
Scale / Size
Small
Decision Status
Permitted
Current Status
Decided
Ward
Brompton and Hans Town
Parish
02
District
Hans Town

Applicant & Agent

Planning Application Dates

Date Received
4 September 2025
Consultation Expiry
10 October 2025
Target Decision Date
30 October 2025
Date Decided
28 October 2025
Date Submitted
4 September 2025
Consultation End
10 October 2025

Planning Decision

Decision
Grant Planning Permission/Consent
Statutory Period
56 days

Publicity

Appeal

Additional Information

Documents
17
Coordinates
51.498300, -0.159575
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Kensington

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Planning constraints

Designations that overlap or adjoin the site outline.

  • Conservation area: Hans Town
  • Article 4 direction: Article 4 - No 100+1 more
  • Tree Preservation OrderCovers the site
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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