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Museum, Natural History Museum, Cromwell Road, London, SW7 5BD

CA/25/05258Advertisement consentPermitted

Proposal

Installation of marketing panels at the East Entrance

Received
1 September 2025
Decided
30 October 2025 · Grant Planning Permission/Consent
Ward
Brompton and Hans Town
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received1 Sep
  2. Validated
  3. Consult.26 Sep
  4. Target27 Oct
  5. Decided30 Oct

Decided in 59 days (council typically 56)

8 weeks typical decision time in Kensington91% of advertising applications approved

This is an advertising consent application at Museum, Natural History Museum, Cromwell Road, London, SW7 5BD. Kensington has handled 388 applications of this type and approves 86% of them, typically deciding them in 57 days. This one was decided in 59 days. The site is in a conservation area, with 1 listed building nearby. There have been 4 other applications at this address. In the past year there have been 141 applications across Brompton and Hans Town. We hold 1,249 applications in total for the SW7 postcode area.

Application Details

Reference
CA/25/05258
Address
Museum, Natural History Museum, Cromwell Road, London, SW7 5BD
Postcode
SW7 5BD
Local Authority
Kensington
Application Type
Advertisement consent
Scale / Size
Small
Decision Status
Permitted
Current Status
Decided
Ward
Brompton and Hans Town
Parish
02
District
Queen's Gate

Applicant & Agent

Planning Application Dates

Date Received
1 September 2025
Consultation Expiry
26 September 2025
Target Decision Date
27 October 2025
Date Decided
30 October 2025
Date Submitted
1 September 2025
Consultation End
26 September 2025

Planning Decision

Decision
Grant Planning Permission/Consent
Statutory Period
56 days

Publicity

Appeal

Additional Information

Documents
11
Coordinates
51.496563, -0.176868
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Kensington

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Associated applications

  1. 2025
    3 Sep

    Installation of wayfinding signage and external marketing panels at the Natural History Museum

    PendingListed building consentFiled alongsideLB/25/05278
  2. 2025
    1 Sep

    Installation of marketing panels at the East Entrance

    This applicationApprovedAdvertisement consentCA/25/05258

Planning history at this site

11 other applications at this property, newest first.

  1. 2026
    11 Sep

    Exhibition fit-out of Gallery 33 to create a new permanent Children's Gallery at the Natural History Museum

    PendingApplicationLB/26/04814
  2. 2026
    17 Mar

    Prune (as specified)

    ApprovedPruneARB/26/00967
  3. 2025
    17 Nov

    Temporary removal of a bay of railings on the east boundary of the NHM adjacent to the Palaeontology Building…

    ApprovedListed building consentLB/25/06757
  4. 2025
    12 Sep

    Installation of setwork furniture fixings and minor openings to provide power and data supply for the Fixing…

    ApprovedListed building consentLB/25/05601
  5. 2025
    27 Mar

    The council granted permission for a single sided digital screen at this location - CA/15/00727

    ApprovedAdvertisement consentCA/25/01660
  6. 2025
    13 Mar

    Details required by condition 4b (Detailed drawings and documents in respect of the following shall be…

    ApprovedDischarge of conditionsCON/25/01762

Planning constraints

Designations that overlap or adjoin the site outline.

Also checked, none recorded (20)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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