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2 Portland Road, LONDON, W11 4LA

CA/24/03551CA (Control of Advert)Permitted
Advertisement consent

Proposal

Installation of non-illuminated fascia sign and new fixed canvas awning incorporating advert (in the form of brand name to front of new awning).

Received
22 May 2024
Decided
17 July 2024 · Grant Planning Permission/Consent
Ward
Norland
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received22 May
  2. Validated22 May
  3. Consult.
  4. Target17 Jul
  5. Decided17 Jul

Decided in 56 days (council typically 56)

8 weeks typical decision time in Kensington91% of advertising applications approved

This is an advertising consent application at 2 Portland Road, LONDON, W11 4LA. Kensington has handled 388 applications of this type and approves 86% of them, typically deciding them in 57 days. This one was decided in 56 days. The site is in the Norland conservation area, with 9 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 107 applications across Norland. We hold 7,730 applications in total for the W11 postcode area.

Application Details

Reference
CA/24/03551
Address
2 Portland Road, LONDON, W11 4LA
Postcode
W11 4LA
Local Authority
Kensington
Application Type
CA (Control of Advert)
Scale / Size
Small
Decision Status
Permitted
Current Status
Decided
Ward
Norland
Parish
11
District
Norland

Applicant & Agent

Applicant
ShortCreative Ltd
Agent Address
8TH FLOOR SOUTH READING BRIDGE HOUSE READING BERKSHIRE KT34SN

Planning Application Dates

Date Received
22 May 2024
Target Decision Date
17 July 2024
Date Decided
17 July 2024
Date Validated
22 May 2024
Date Submitted
22 May 2024

Planning Decision

Decision
Grant Planning Permission/Consent
Statutory Period
56 days

Publicity

Appeal

Additional Information

Documents
15
Coordinates
51.507130, -0.207788
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Kensington

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Associated applications

  1. 2024
    22 May

    Installation of non-illuminated fascia sign and new fixed canvas awning incorporating advert (in the form of…

    This applicationApprovedAdvertisement consentCA/24/03551
  2. 2024
    22 May

    Repaint storefront; installation of non-illuminated fascia sign, new fixed canvas awning and screen printed…

    ApprovedPP (Planning permission)Filed alongsidePP/24/03550

Planning constraints

Designations that overlap or adjoin the site outline.

  • Conservation area: Norland
  • Article 4 direction: Article 4 - No 100+1 more
  • Tree Preservation OrderCovers the site
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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