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79 St James Street Newport Isle Of Wight PO30 1LG

25/01450/ADVAdvertisement ConsentRefused

Refused on 16 December 2025

Delegated (officer decision)1 reason for refusal

Site boundary (council red line)

Proposal

1 x externally illuminated fascia sign; 1 x externally illuminated projecting sign

Received
3 October 2025
Decision level
Delegated (officer decision)
Ward
Newport Central
  1. Received3 Oct
  2. Validated22 Oct
  3. Consult.
  4. Target
  5. Decided16 Dec

Decided in 55 days (council typically 56)

About this application

This is an advertising consent application at 79 St James Street Newport Isle Of Wight PO30 1LG. Isle of Wight has handled 361 applications of this type. This one was decided in 74 days, 3 weeks longer than Isle of Wight's typical decision time. The site is in a conservation area, with 15 listed buildings nearby. There have been 4 other applications at this address. In the past year there have been 39 applications across Newport Central. We hold 2,648 applications in total for the PO30 postcode area.

85% of advertising applications at Isle of Wight Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The external illumination of the fascia board sign and projecting internally illuminated sign in terms of the choice of materials, design and fixing, are not considered appropriate for this location within a Conservation Area. The cumulative impact of these proposals would be unsympathetic and harmful and would fail to conserve or enhance the Conservation Area. The proposal does not accord with Policies DM2 (Design Quality for New Development) and DM11 (Historic and Built Environment) of the Island Plan Core Strategy, The Newport and Ryde Commercial Frontages Design Guide SPD, the NPPF, Section 72 of the Planning (Listed Buildings & Conservation Areas) Act 1990 and The Town and Country Planning (Control of Advertisements) Regulations 2007 (as amended).

From the council's decision notice.

Application details

Postcode
PO30 1LG
Application type
Advertisement Consent
Scale / size
Small
Parish
Newport & Carisbrooke Community Council

Planning application dates

Date validated
22 October 2025

Applicant and agent

Applicant
Private applicant
Agent address
21 Houlditch Road Leicester LE2 3FF United Kingdom

Planning decision

Case officer
Hayley Byrne

Additional information

Planning Portal ID
PP-14179431
Comments
0
Documents
8
Constraints
8

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Listed building: Grade II: 76, St James'S StreetOn or next to this site · +1 more
  • Heritage at Risk Register: Newport
  • Nutrient neutrality catchment: Solent: Includes Chichester and Langstone Harbours SPA/Ramsar, Solent and Southampton Wat…Applies to new homes and overnight accommodation
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: conservation areas, Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (18)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Isle of Wight

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