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187-189 Chiswick High Road, Chiswick, London, W4 2DR

P/2024/2917Advertisement ApplicationRefused
Advertisement consent

Refused on 28 October 2024

Approximate location: the centre of the postcode, not the exact property.

Proposal

Installation of replacement internally illuminated projecting sign.

Received
2 September 2024
Ward
Chiswick Gunnersbury
  1. Received2 Sep
  2. Validated2 Sep
  3. Consult.2 Sep
  4. Target
  5. Decided28 Oct

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at 187-189 Chiswick High Road, Chiswick, London, W4 2DR. Hounslow has handled 239 applications of this type. This one was decided in 56 days. The site is in the Chiswick High Road conservation area, with 1 listed building nearby. There has been 1 other application at this address. In the past year there have been 234 applications across Chiswick Gunnersbury. We hold 6,644 applications in total for the W4 postcode area.

72% of advertising applications at London Borough of Hounslow were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
W4 2DR
Application type
Advertisement Application
Scale / size
Small

Planning application dates

Date validated
2 September 2024
Consultation expiry
2 September 2024
Consultation end
2 September 2024
Application expires
28 October 2024

Planning decision

Statutory period
56 days

Additional information

Documents
14

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 3: High probability (rivers and sea)
  • Conservation area: Chiswick High Road
  • Article 4 direction: Change of use or development that would result in new dwellings (Class MA/ZA)+1 more

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2024
    2 Sep

    Installation of replacement internally illuminated projecting sign.

    This applicationRefusedAdvertisement consentP/2024/2917
  2. 2024
    2 Sep

    External alterations to existing shopfront including replacement and painting of timber frames and…

    ApprovedPF-Full ApplicationsFiled alongsideP/2024/2944

Source: Hounslow

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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