Mill Road Service Station Mill Road West Drayton UB7 7EQ
Refused on 30 May 2025
Proposal
Installation of an internally illuminated digital display board
- Received
- 2 April 2025
- Council
- London Borough of Hillingdon
- Ward
- WEST DRAYTON 2022
- ReceivedReceived2 Apr
- ValidatedValidated2 Apr
- Consult.Consultation29 May
- TargetTarget Date4 Jun
- DecidedDecided30 May
Decided in 58 days (council typically 56)
About this application
This is an advertising consent application at MILL ROAD SERVICE STATION MILL ROAD WEST DRAYTON UB7 7EQ. Hillingdon has handled 135 applications of this type. This one was decided in 58 days. The site is in the West Drayton Green conservation area. There are no previous applications recorded at this address. In the past year there have been 111 applications across WEST DRAYTON 2022. We hold 809 applications in total for the UB7 postcode area.
90% of advertising applications at London Borough of Hillingdon were approved. Across all application types, the council typically decides in about 8 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Why it was refused
- The development proposal by virtue of its scale, design, siting and illumination would be harmful to the visual amenity of the street scene and fail to preserve and enhance the appearance and character of the West Drayton Green Conservation Area, resulting in less than substantial harm. There are no public benefits to outweigh the harm identified. Therefore the development proposal would be contrary to Policies DMHB 4 and DMHB 13A of the Hillingdon Local plan - Part Two (2020) and Paragraph 215 of the National Planning Policy Framework (2024).
From the council's decision notice.
Application details
- Postcode
- UB7 7EQ
- Application type
- Advertising
- Scale / size
- Medium
Planning application dates
- Date validated
- 2 April 2025
- Neighbour consultation start
- 7 May 2025
- Last date for comments
- 29 May 2025
- Target decision date
- 4 June 2025
Applicant and agent
- Agent address
- Alder King Planning Consultants Pembroke House 15 Pembroke Road Bristol BS8 3BA
Planning decision
- Statutory period
- 63 days
Appeal history
Additional information
- Documents
- 10
Site constraints
Designations at the address point. Ones next to the site may also apply.
- Conservation area: West Drayton Green
- Article 4 direction: Residential extensions
- Flood zone 1: Low probability (rivers and sea)
Possibly incomplete for this council: tree preservation orders.
Also checked, none recorded (21)
flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Source: Hillingdon
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
Nearby applications
- 27 MILL ROAD WEST DRAYTON UB7 7EQ78297/APP/2023/2769 · FullApproved0.0 mi
- 3 MONEY LANE WEST DRAYTON17745/APP/2026/140 · FullApproved0.1 mi
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- 9 ELRUGE CLOSE WEST DRAYTON17346/APP/2024/1965 · FullRefused0.1 mi
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