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Network Railway Land Adjoining West Cross Route East Of Westfield Shopping Centre Ariel Way London

2013/05027/ADVDisplay of AdvertisementsRefused
Advertisement consent

Refused on 3 March 2014

Council decision: Application RefusedDelegated (officer decision)

Proposal

Display of one internally illuminated LED Advertisement (3,063mm high by 12,361mm wide) within a freestanding display structure (Option A)

Submitted
25 November 2013
Decision level
Delegated (officer decision)
Ward
Shepherd's Bush Green
Agent
Primesight Ltd
  1. Received25 Nov
  2. Validated25 Nov
  3. Consult.27 Dec
  4. Target
  5. Decided3 Mar

Decided in 98 days (council typically 70)

About this application

This is an advertising consent application at Network Railway Land Adjoining West Cross Route East Of Westfield Shopping Centre Ariel Way London. Hammersmith and Fulham has handled 94 applications of this type. This one was decided in 98 days, 4 weeks longer than Hammersmith and Fulham's typical decision time. The site is in a conservation area. There has been 1 other application at this address. In the past year there have been 44 applications across Shepherd's Bush Green.

89% of advertising applications at London Borough of Hammersmith and Fulham were approved. Across all application types, the council typically decides in about 10 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Application type
Display of Advertisements
Scale / size
Small

Planning application dates

Date validated
25 November 2013
Last date for comments
27 December 2013
Application expires
20 January 2014

Applicant and agent

Agent
Primesight Ltd

Planning decision

Statutory period
56 days

Appeal

Appeal result
Appeal Allowed

Additional information

Planning Portal ID
PP-03020698
Documents
25
Constraints
5

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2013
    29 Nov

    Display of one internally illuminated LED advertisement (3,063mm high by 12,361mm wide) within a freestanding…

    RefusedAdvertisement consentFiled alongside2013/05034/ADV
  2. 2013
    25 Nov

    Display of one internally illuminated LED Advertisement (3,063mm high by 12,361mm wide) within a freestanding…

    This applicationRefusedAdvertisement consent2013/05027/ADV

Source: Hammersmith and Fulham

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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