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Island Poke, 42 Great Eastern Street, Hackney, London, EC2A 3EP

2025/2433Advertisement ConsentRefused

Refused on 20 January 2026

Council decision: Refuse

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Advertisement Consent for Temporary printed decorative scaffold shroud wrap advertisement comprising a 1:1 image of the building façade with an inset area for sponsors advertising

Received
4 November 2025
Ward
Hoxton East and Shoreditch Ward
  1. Received4 Nov
  2. Validated
  3. Consult.
  4. Target
  5. Decided20 Jan

Decided in 77 days (council typically 56)

About this application

This is an advertising consent application at Island Poke, 42 Great Eastern Street, Hackney, London, EC2A 3EP. Hackney has handled 334 applications of this type. This one was decided in 77 days, 3 weeks longer than Hackney's typical decision time. The site is in the South Shoreditch conservation area, with 5 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 153 applications across Hoxton East and Shoreditch Ward. We hold 1,204 applications in total for the EC2A postcode area.

65% of advertising applications at London Borough of Hackney were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
EC2A 3EP
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Validated
4 November 2025

Appeal history

6004008
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 9 July 2026Dev Type: Householder developmentsReason: refused

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: South Shoreditch
  • Listed building: Grade II: 40-42, Great Eastern StreetOn or next to this site
  • Article 4 direction: A4D Non-residential to residential+2 more
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: tree preservation orders. Ask the council if these matter.

Also checked, none recorded (20)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Hackney

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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