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The Sea Horse Inn, 52-54 The Street, Shalford, Guildford, GU4 8BU

26/P/00120AdvertisementRefused
Advertisement consent

Refused on 19 March 2026

Council decision: RefuseDelegated (officer decision)1 reason for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Advertisement Consent for 1no. illuminated hanging sign to existing post, 1no. ground-mounted directional sign, 1no. acrylic seahorse logo, 1no. hanging sign to existing bracket, 1no. A Board, 1no. ground-mounted sign and 1.no illuminated portrait menu case.

Received
30 January 2026
Decision level
Delegated (officer decision)
Ward
Shalford
Agent
The JTS Partnership LLP
  1. Received30 Jan
  2. Validated30 Jan
  3. Consult.11 Mar
  4. Target27 Mar
  5. Decided19 Mar

Decided in 48 days (council typically 63)

About this application

This is an advertising consent application at The Sea Horse Inn, 52-54 The Street, Shalford, Guildford, GU4 8BU. Guildford has handled 61 applications of this type. This one was decided in 48 days, 2 weeks quicker than Guildford's typical decision time. The site is in the Shalford conservation area, with 4 listed buildings nearby. There have been 6 other applications at this address. In the past year there have been 139 applications across Shalford. We hold 957 applications in total for the GU4 postcode area.

86% of advertising applications at Guildford Borough Council were approved. Across all application types, the council typically decides in about 9 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. no illuminated portrait menu case would result in harm to the significance of the heritage assests with the proposal having a negative impact on the listed building, conservation area and setting of the listed building due to the extent of Illumination, appearance of sign 3 and usage of modern materials. The proposal hence fails to comply with the policies within NPPF, Policy D1: Place Shaping, D3 : Historic Environment of the Guildford Borough Local Plan 2015-2034, D10 : Advertisements hanging signs and illuminations, D18 : Designated heritage Assets, D19 : Listed Buildings, D20 : Conservation areas of Guildford Borough Local Plan : Development Managemnet Policies (2023)

From the council's decision notice.

Application details

Postcode
GU4 8BU
Application type
Advertisement
Scale / size
Small
Parish
Shalford

Planning application dates

Date validated
30 January 2026
Consultation expiry
11 March 2026
Consultation start
6 February 2026
Consultation end
11 March 2026
Neighbour consultation start
6 February 2026
Neighbour consultation end
11 March 2026
Last date for comments
27 March 2026
Target decision date
27 March 2026
Decision issued
20 March 2026

Applicant and agent

Agent
The JTS Partnership LLP
Agent address
44 St Peter's Street, Canterbury, CT1 2BG

Planning decision

Statutory period
56 days

Publicity

Last advertised
13 February 2026
Advertisement expiry
11 March 2026
Site notice start
18 February 2026
Site notice end
11 March 2026

Additional information

Planning Portal ID
PP-14657183
Comments
0
Documents
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Shalford
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Guildford

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