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65-66 North Street, Guildford, GU1 4AH

25/P/00233AdvertisementRefused
Advertisement consent

Refused on 1 May 2025

Council decision: RefuseDelegated (officer decision)2 reasons for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Advertising Consent for one internally illuminated static panelled cabinet with 86' digital LCD screens with defibrillator.

Received
20 February 2025
Decision level
Delegated (officer decision)
Public comments
4
Ward
Castle
Agent
JCDecaux UK Limited
  1. Received20 Feb
  2. Validated20 Feb
  3. Consult.7 Apr
  4. Target2 May
  5. Decided1 May

Decided in 70 days (council typically 63)

About this application

This is an advertising consent application at 65-66 North Street, Guildford, GU1 4AH. Guildford has handled 61 applications of this type. This one was decided in 70 days, 7 days longer than Guildford's typical decision time. The site is in the Guildford Town Centre conservation area, with 9 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 272 applications across Castle. We hold 772 applications in total for the GU1 postcode area.

86% of advertising applications at Guildford Borough Council were approved. Across all application types, the council typically decides in about 9 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed advertisement, by virtue of its significant scale and placement within close proximity to existing street furniture, would result in a substantial addition to the relatively small corner area of pavement at the junction between North Street and Market Street which sees high levels of pedestrian footfall and unacceptable and disorderly cumulative clutter. As such, the proposed advertisement would be detrimental to the local character and quality of the public realm, in conflict with policy D10 of the Local Plan: Development Management Policies 2023, and the relevant provisions of the National Planning Policy Framework 2024.
  2. The proposed advertisement would be located on land classified as public highway which is required as part of a conditioned highway improvement scheme in association with the North Street development (planning permission ref. 23/P/01211). The proposal if permitted would therefore prejudice the delivery of the highway improvement scheme and as the scheme is currently undergoing detailed design, it is not possible to assess whether the proposed advertisement would have an unacceptable impact on highway safety, taking into account all reasonable future scenarios. The Council cannot therefore be satisfied that the proposal would be in accordance with policy D10 of the Local Plan: Development Management Policies 2023, or Chapter 9 of the National Planning Policy Framework, 2024.

From the council's decision notice.

Application details

Postcode
GU1 4AH
Application type
Advertisement
Scale / size
Medium
Parish
Castle

Planning application dates

Date validated
20 February 2025
Consultation expiry
7 April 2025
Consultation start
14 March 2025
Consultation end
7 April 2025
Neighbour consultation start
13 March 2025
Neighbour consultation end
7 April 2025
Last date for comments
2 May 2025
Target decision date
2 May 2025

Applicant and agent

Agent
JCDecaux UK Limited
Agent address
991 Great West Road, Brentford, Middlesex, TW8 9DN

Planning decision

Statutory period
71 days

Publicity

Last advertised
7 March 2025
Advertisement expiry
7 April 2025
Site notice start
17 March 2025
Site notice end
7 April 2025

Additional information

Planning Portal ID
PP-13794561
Documents
22

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Guildford Town Centre
  • Brownfield land register: 22-24, Swan Lane, Guildford, GU1 4EQRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (20)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    20 Feb

    Installation of one internally illuminated static panelled cabinet with 86' digital LCD screens with…

    RefusedFull ApplicationFiled alongside25/P/00232
  2. 2025
    20 Feb

    Advertising Consent for one internally illuminated static panelled cabinet with 86' digital LCD screens with…

    This applicationRefusedAdvertisement consent25/P/00233

Source: Guildford

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