Skip to content

Pavement Outside G-Live, London Road, Guildford

25/P/00229AdvertisementRefused
Advertisement consent

Refused on 1 May 2025

Council decision: RefuseDelegated (officer decision)2 reasons for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Advertising Consent for one internally illuminated static panelled cabinet with 86' digital LCD screens with defibrillator.

Received
20 February 2025
Decision level
Delegated (officer decision)
Public comments
4
Ward
Stoke
Agent
JCDecaux UK Limited
  1. Received20 Feb
  2. Validated20 Feb
  3. Consult.5 Apr
  4. Target2 May
  5. Decided1 May

Decided in 70 days (council typically 63)

About this application

This is an advertising consent application at Pavement Outside G-Live, London Road, Guildford. Guildford has handled 61 applications of this type. This one was decided in 70 days, 7 days longer than Guildford's typical decision time. The site is in the Waterden Road conservation area, with 4 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 100 applications across Stoke. We hold 772 applications in total for the GU1 postcode area.

86% of advertising applications at Guildford Borough Council were approved. Across all application types, the council typically decides in about 9 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed advertisement board, given its significant scale and placement, would result in a substantial addition to the pavement and visual clutter which would undermine the ordered and discrete nature of the existing street furniture, appearing cramped within the pavement, unduly prominent and visually obtrusive. As such, the proposed hub would be detrimental to the quality of the public realm, to the detriment of the visual amenity. The proposal would therefore conflict with policy D10 of the Local Plan: Development Management Policies 2023, and the National Planning Policy Framework 2024.
  2. The proposed advertisement would impact the free flow of pedestrian movements and therefore prejudice highway safety. It would therefore result in unacceptable harm to public safety, contrary to policy D10 of the Local Plan: Development Management Policies 2023, and the National Planning Policy Framework 2024.

From the council's decision notice.

Application details

Postcode
GU1 2AF
Application type
Advertisement
Scale / size
Medium
Parish
Stoke

Planning application dates

Date validated
20 February 2025
Consultation expiry
5 April 2025
Consultation start
14 March 2025
Consultation end
5 April 2025
Neighbour consultation start
11 March 2025
Neighbour consultation end
5 April 2025
Last date for comments
2 May 2025
Target decision date
2 May 2025

Applicant and agent

Agent
JCDecaux UK Limited
Agent address
991 Great West Road, Brentford, Middlesex, TW8 9DN

Planning decision

Statutory period
71 days

Publicity

Last advertised
7 March 2025
Advertisement expiry
5 April 2025
Site notice start
7 March 2025
Site notice end
5 April 2025

Additional information

Planning Portal ID
PP-13794600
Documents
22

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Waterden Road
  • Listed building: Grade II: Waterden CottageOn or next to this site
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (20)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Guildford

Track this application

Get email alerts when there is a planning decision or status change.

Get email alerts near GU1

New planning applications delivered to your inbox daily.

Around this site

Discuss this application on r/PlanningPermissionUK

For applicants and trades

What's been approved on your street?

See what the council approved and refused near this address for the project you have in mind, and the rules that apply here.

Get The Signal Report