Drive Thru Restaurant Kirkley Rise Lowestoft Suffolk NR33 0FD

DC/26/0945/ADIIlluminated Advertisement ConsentRefused

Advertisement consent

Refused on 18 May 2026

Council decision: Application RefusedDelegated (officer decision)1 reason for refusal

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Non-Illuminated Advertisement Consent - The unit in question is a purpose designed, double sided, mobile, free standing point-of-sale device to display images of the products and services we sell on the premises. This is not a digital sign, the unit contains canvases with a static image and text.

Received: 10 March 2026
Decision level: Delegated (officer decision)
Public comments: 4
Council: East Suffolk Council
Ward: Kirkley And Pakefield
Agent: Trotter UK Mobile Billboards Ltd

ReceivedReceived10 Mar
ValidatedValidated24 Mar
Consult.Consultation21 Apr
TargetTarget Date19 May
DecidedDecided18 May

Decided in 55 days (council typically 56)

About this application

This is an advertising consent application at Drive Thru Restaurant Kirkley Rise Lowestoft Suffolk NR33 0FD. East Suffolk has handled 148 applications of this type. This one was decided in 69 days, 13 days longer than East Suffolk's typical decision time. There are no previous applications recorded at this address. In the past year there have been 29 applications across Kirkley And Pakefield. We hold 1,661 applications in total for the NR33 postcode area.

87% of advertising applications at East Suffolk Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

The proposed development comprises a non-illuminated, double-sided freestanding advertisement measuring approximately 4.28 metres in height, 2.57 metres in width and 0.45 metres in depth, positioned at an elevated height above ground level within the curtilage of an existing drive-thru restaurant located within a predominantly commercial area. Whilst the surrounding area is commercial in character, it is not typified by large scale freestanding totem-style signage of the scale proposed. By virtue of its height, scale and prominent freestanding form, the advertisement would appear unduly dominant and visually intrusive, contributing to visual clutter within the streetscene rather than integrating with LEGAL ADDRESS East Suffolk House, Station Road, Melton, Woodbridge IP12 1RT POSTAL ADDRESS Riverside, 4 Canning Road, Lowestoft NR33 0EQ DC – READIZ v.1 the existing pattern of development. The absence of comparable structures within the immediate locality further emphasises its incongruous appearance. As such, the proposal would give rise to harm to the visual amenity of the area, contrary to the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended), Policy WLP8.29 of the Waveney Local Plan, Policy LOW09 of the Lowestoft Neighbourhood Plan and Paragraph 141 of the NPPF.

From the council's decision notice.

Application details

Postcode: NR33 0FD
Application type: Illuminated Advertisement Consent
Scale / size: Small
Parish: Lowestoft

Planning application dates

Date validated: 24 March 2026
Last date for comments: 21 April 2026
Target decision date: 19 May 2026

Applicant and agent

Agent: Trotter UK Mobile Billboards Ltd
Agent address: Pudneys Farm Shalford Road Rayne Braintree CM77 6DN

Planning decision

Statutory period: 56 days

Additional information

Documents: 12

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Flood zone 3: High probability (rivers and sea)Part of the site

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Source: East Suffolk

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