4 Honey Lane Hertford Hertfordshire SG14 1DN
Refused on 29 September 2025
Council decision: Refuse Consent (LBC & ADV)Delegated (officer decision)1 reason for refusal
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Retrospective installation of 1no. illuminated fascia sign, 1no. illuminated projecting sign and window decals.
- Received
- 18 July 2025
- Decision level
- Delegated (officer decision)
- Public comments
- 5
- Ward
- Hertford Castle
- ReceivedReceived18 Jul
- ValidatedValidated1 Aug
- Consult.Consultation29 Sep
- TargetTarget Date26 Sep
- DecidedDecided29 Sep
Decided in 59 days (council typically 63)
About this application
This is an advertising consent application at 4 Honey Lane Hertford Hertfordshire SG14 1DN. East Hertfordshire has handled 417 applications of this type. This one was decided in 73 days, 10 days longer than East Hertfordshire's typical decision time. The site is in the Hertford conservation area, with 20 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 108 applications across Hertford Castle. We hold 2,859 applications in total for the SG14 postcode area.
88% of advertising applications at East Hertfordshire District Council were approved. Across all application types, the council typically decides in about 9 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Why it was refused
- The proposed advertisements, by reason of their size, siting, materials palette and quantity, would be detrimental to the visual character and appearance of the street scene and the Hertford Conservation Area, and the setting and significance of the identified heritage assets, contrary to Policies HA1, HA4, HA6, HA7, DES4 and DES6 of the East Herts District Plan, The Town and Country Planning (Control of Advertisements) Regulations 2007 (as amended), the Planning (Listed Buildings and Conservation Areas) Act 1990 and the NPPF.
From the council's decision notice.
Application details
- Postcode
- SG14 1DN
- Application type
- Advertisement Consent
- Scale / size
- Small
- Parish
- Hertford Town Council
Planning application dates
- Date validated
- 1 August 2025
- Last date for comments
- 29 September 2025
- Target decision date
- 26 September 2025
Applicant and agent
- Agent address
- Cadoo Studios Unit 5 3-4 Wells Terrace Finsbury Park N4 3JU
Planning decision
- Statutory period
- 56 days
Additional information
- Planning Portal ID
- PP-14094155
- Documents
- 20
- Constraints
- 10
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Hertford
- Flood zone 1: Low probability (rivers and sea)
Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.
Possibly incomplete for this council: tree preservation orders.
Also checked, none recorded (20)
flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
2 other applications at this property, newest first.
Source: East Hertfordshire
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Around this site
Nearby applications
- 4 Honey Lane Hertford Hertfordshire SG14 1DN3/25/1252/FUL · FullApproved0.0 mi
- 4 Honey Lane Hertford Hertfordshire SG14 1DN3/26/0369/ADV · AdvertisingApproved0.0 mi
- 4E Honey Lane Hertford Hertfordshire SG14 1DN3/18/1386/HH · FullRefused0.0 mi
- 7, Maidenhead Street, Hertford, Herts, SG14 1DP3/11/1274/FP · FullApproved0.0 mi
- 7, Maidenhead Street, Hertford, Herts, SG14 1DP3/11/1273/LB · HeritageApproved0.0 mi
For applicants and trades
Contractors near this project
Find contractors for windows & doors near this site- Datum Point Electrical LtdElectrician0.0 mi
- P J Mear LimitedExternal Wall InsulationExternal Wall insulation0.1 mi
- Sharp Heating & Plumbing LtdSolar Panel InstallerBattery Storage0.1 mi
- A M Roofing & Guttering Services Ltd0.1 mi
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